A lot many people have misconceptions that web designing is all about making your website look appealing. While this may be one perspective, there is no reason to lose sight of your website’s purpose.
A visually attractive website also needs to be fully functional and user-friendly. Only then can it be put to real work and in return provide with conversion rates.
Web design Toronto based companies work hard to get higher conversion numbers on their website. Here is a complete guide as to how they go about it:
With the mobile phones and devices taking the world by storm, most of the websites today are experiencing a larger chunk of traffic from mobile devices. The visitor tweaks on the mobile screen in an effort to discover or use all the features of the website. If there is a lot of tweaking required, he/she will abandon immediately. This has made it a necessity to have a mobile-friendly website. Instead of creating separate versions of website for mobile and desktop, a wiser approach is to switch to a responsive design. As it adapts to the screen size of the device in use, responsive design is the best possible solution to cater to your visitors.
Simplicity over complexity
Gone are the days when web design trends included a lot of 3D animation, flash and other complex designs that were nothing more but complex when conversion rates weren’t getting any better. Not to forgot that they compromise on the load times as well. Pristine and simple flat designs are taking the lead because visitors find it easier to go through the content and other offers on your website, that too without any flashy distractions.
When the customers reach your website, they are insistent upon leaving if they are unable to find what they are looking for in a matter of seconds. What causes this? A cluttered navigation with so many sub-headers, unusual acronyms that are not understandable or simply too many options. Your job here is to not overwhelm them with a confused navigation. Also add in a search box in case they get lost.
Putting social media feeds and confusing a lot many things on a single website is utterly distracting. This way you are leading them directly to your social media accounts, away from your website – not a part of your conversion goal. Remove them or at least don’t let them stick to each page. Another alternative is to simply place social icons, they are least distracting.
Given the shorter attention spans and that everybody is in a hurry, it is imperative to keep your message concise. If the reader finds your content too lengthy (and boring), he/she will eventually leave. To keep them from going, state your message concisely. The lesser the content on the website, the cleaner its overall design will be. If the content is important and lengthy, use bullet points and paragraphs to make it reader-friendly.
This could be one of the top reasons why you are experiencing bounce rates. When readers go through obsolete information, they will abandon your website. Remember to update facts, prices of any product/service, or anything that requires a constant check. Do it occasionally, and make it a habit.
A bonus tip from a mobile app development company includes that if you have an app for your website, it is best to display it rather than the social media feeds. It will be a real keeper as it will attract customers knowing that your website has a mobile app for ultimate convenience.
Start thinking from the mind of the customers and take these tips into account to redesign your website accordingly. Applying them will surely improve conversion rates in times to come.
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