Ultimate Web Design Guide To Improve Conversion Rates
A lot many people have misconceptions that web designing is all about making your website look appealing. While this may be one perspective, there is no reason to lose sight of your website’s purpose.
A visually attractive website also needs to be fully functional and user-friendly. Only then can it be put to real work and in return provide with conversion rates.
Web design Toronto based companies work hard to get higher conversion numbers on their website. Here is a complete guide as to how they go about it:When the customers reach your website, they are insistent upon leaving if they are unable to find what they are looking for in a matter of seconds. What causes this? A cluttered navigation with so many sub-headers, unusual acronyms that are not understandable or simply too many options. Your job here is to not overwhelm them with a confused navigation. Also add in a search box in case they get lost.
Given the shorter attention spans and that everybody is in a hurry, it is imperative to keep your message concise. If the reader finds your content too lengthy (and boring), he/she will eventually leave. To keep them from going, state your message concisely. The lesser the content on the website, the cleaner its overall design will be. If the content is important and lengthy, use bullet points and paragraphs to make it reader-friendly.
This could be one of the top reasons why you are experiencing bounce rates. When readers go through obsolete information, they will abandon your website. Remember to update facts, prices of any product/service, or anything that requires a constant check. Do it occasionally, and make it a habit.
A bonus tip from a mobile app development company includes that if you have an app for your website, it is best to display it rather than the social media feeds. It will be a real keeper as it will attract customers knowing that your website has a mobile app for ultimate convenience.
Start thinking from the mind of the customers and take these tips into account to redesign your website accordingly. Applying them will surely improve conversion rates in times to come.
Hi Mariya, Impressive article on web design. Points mention here is very helpful and important for great web design. Arpit