How to Grow your Business with a Digital Marketing Strategy

Growing at a compound annual rate of 5.1%, leveraging digital marketing is a leading attribute to successful, growing businesses. Here are the ways a digital marketing strategy can help your business achieve results.

Feeling pressured to build your business to meet your end-of-year goals? You’re not alone. And according to the statistics, enlisting the assistance of a Digital Marketing Agency may be the first step to success. Whether a young company just getting started exploring business development or a deep-rooted establishment continuing to build a strong corporation – digital marketing plays a necessary role building brand awareness, a customer relationship and driving conversions.

In fact, digital advertising was the fastest growing category in 2014, and that number is predicted to rise at a compound annual rate of 5.1% during the next five years.

Here are some ways in which a digital marketing strategy can help businesses achieve their goals for growth.

One of the biggest struggles (especially for small or starter companies) is powering forward without a defined strategy in place. A strategy is important to define goals and measures of success in order to find ways to achieve them in the most efficient manner. When marketing the business through digital media, the strategy is equally relevant and must exist in order to prevent aimless achievements which in the end may have no value at all.

In an era of digital technology, another big mistake is not leveraging the power of technology. Like it or not, it’s a digital world. If a business attempts to conduct at full speed without being backed by the innovative insights of technology experts, their media strategy will likely be lacking in some key tools which would assist the team’s efficiency and presence on the web – loosing valuable brand awareness and customer relationships.

A lack of leadership-mindset can also hinder a marketing strategy. With a team of creative-minded individuals, it may be difficult to establish a chain of authority in which business practices can be streamlined and enforced. Having a firm understanding of the core business values and the backbone to see it completed is essential for successful growth.

There are various channels of digital marketing. When combined correctly, these tools can resolve many business struggles for growth. If a business does not staff the in-house experts for each and every task, enlisting the assistance of a Digital Marketing Agency can greatly speed that growth process while saving time and resources that are commonly misplaced on improper staff.

Working with agencies like Aumcore that have experience across multiple channels and avenues of marketing can also greatly increase your odds of success as a proven source of results.

Here are some of the specific tools of digital marketing and the ways they contribute to branding, communication, conversions and overall business growth.

SEO
SEO services are one of the fastest growing sectors of digital marketing, and for a good reason. SEO (search engine optimization) is the practice of making a website search friendly and generating organic traffic through on and off-site practices. With a web of activities involved in full-spectrum SEO, a strategy is necessary to set goals, create content, and map out the schedule of tasks involved.

Google receives over 3.5 billion searches per day. And with over 60% of all organic clicks being made on just the top 3 search results, having your website in one of those top 3 placements greatly increases exposure – opening the doors to endless growth.

Social Media
Social media is the personal connection between business and consumer, and is important for growth by building a relationship of trust.

71% of internet users are more likely to purchase from a brand they follow on social media, and 46% of consumers with a digital device globally use social media to help them make purchases. Because of this, social media marketing has a powerful influence over conversion where other more traditional marketing avenues often hit a wall. Leveraging a strategy that not only engages the target audience but also drives sales is essential for growth

Email Marketing
Not new and buzzing like SEO or social media, email marketing isn’t out of the game yet. With an extremely low investment, the average ROI is $38 for each $1 spent.

Leveraging email marketing is especially affective for driving sales with pre-existing customers who have subscribed to the business mailing list. For those looking to expand their customer base for a more organic revenue growth, lists can be purchased, acquired based on target consumer specifications. An ideal strategy includes scheduled e-blasts in order to reach out to that contact base on a regular basis.

Trying to determine which avenues will help your business receive the maximum results? Check out this helpful Infographic from Marketing Land below.

Other powerful digital media tools include SEM (paid advertising), creative content, editorials, mobile apps and more. Web design plays a crucial role in attracting new business as the first impression for most online queries.

These are some of the ways in which the proper strategy can help a business grow. Whether being managed in-house or through a Digital Marketing Agency, these tactics must be implemented through a team of professionals who understand the struggles, have advanced technology resources, and hold the confidence to make decisions that lead to results.

By leveraging these tools a business can expect not only growth in sales, but also a deeper connection with their consumer and an established ground of trust in the industry.