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Target Mobile App Metrics to Increase Mobile App Downloads

Published on 24 June 16
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The smartphones have captured the world market leading to more use of mobile apps. Mobile apps are making the people's life easier and more mobile apps are being developed these days. It makes a great deal for the businesses today and is a boon for the present generation. One may definitely build a strong marketing strategy with mobile apps no matter it is just a startup or a successful entrepreneur in the market. Though possessing a mobile app is the best suitable option, one has to consider several things before contracting a Mobile application development company for the purpose of building business apps.

Before you think of building an app, you must ensure the idea based on the business. Taking a right direction at the first step itself saves time and effort. It is better to visualize what you expect from the app, the way it should look like, the impression it must create in the market, and, so forth. Next, one must aim for the platform that has higher market penetration value like the Android or the iOS. Going with the expert mobile app developers in India or across the globe is the right choice for a successful app development.

Furthermore, the app must satisfy the needs of the user. The people always expect uniqueness and more features. Henceforth, you should attract the people towards the app with amazing features and engage them so as to increase the download numbers.
There are a number of mobile application metrics to be adopted and increase the mobile downloads.

Some of the metrics to determine the user engagement are as follows.

  • Length of the session determines the time a customer spends on the app
  • Session interval suggests the regularity of the customer in launching the app
  • App screens per session suggest the sites of the app launched in a single attempt
  • Event conversion rates determine the event actions completed on a visit
  • Actual response received for a message
  • Opt-ins tells the sign-up number for the purpose of notifications and alerts
  • Opt-outs tell the request alerts and other notifications

When these metrics are taken into account by the mobile app development company while developing the apps, the apps are bound to win more downloads.
If you want to hold a position in the market and stand apart from the crowd, it is necessary to focus on the mobile metrics to make it superior over the others for its successful downloads.
The smartphones have captured the world market leading to more use of mobile apps. Mobile apps are making the people's life easier and more mobile apps are being developed these days. It makes a great deal for the businesses today and is a boon for the present generation. One may definitely build a strong marketing strategy with mobile apps no matter it is just a startup or a successful entrepreneur in the market. Though possessing a mobile app is the best suitable option, one has to consider several things before contracting a Mobile application development company for the purpose of building business apps.

Before you think of building an app, you must ensure the idea based on the business. Taking a right direction at the first step itself saves time and effort. It is better to visualize what you expect from the app, the way it should look like, the impression it must create in the market, and, so forth. Next, one must aim for the platform that has higher market penetration value like the Android or the iOS. Going with the expert mobile app developers in India or across the globe is the right choice for a successful app development.

Furthermore, the app must satisfy the needs of the user. The people always expect uniqueness and more features. Henceforth, you should attract the people towards the app with amazing features and engage them so as to increase the download numbers.

There are a number of mobile application metrics to be adopted and increase the mobile downloads.

Some of the metrics to determine the user engagement are as follows.

  • Length of the session determines the time a customer spends on the app
  • Session interval suggests the regularity of the customer in launching the app
  • App screens per session suggest the sites of the app launched in a single attempt
  • Event conversion rates determine the event actions completed on a visit
  • Actual response received for a message
  • Opt-ins tells the sign-up number for the purpose of notifications and alerts
  • Opt-outs tell the request alerts and other notifications


When these metrics are taken into account by the mobile app development company while developing the apps, the apps are bound to win more downloads.

If you want to hold a position in the market and stand apart from the crowd, it is necessary to focus on the mobile metrics to make it superior over the others for its successful downloads.

This blog is listed under Development & Implementations , Mobility and E-Commerce Community

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