MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.

I'm not curious

5 Big Data analytics strategies for better ROI

Published on 27 July 16
5 Big Data analytics strategies for better ROI - Image 1
For centuries, sales and marketing has been a dark art. We have been making decisions trusting our instincts rather than depending on data analytics. Marketers in past eras, were just trying to find numerous ways to connect with their targeted customers. This was a big market gap and that’s where Big Data analytics fits in.
5 Big Data analytics strategies for better ROI - Image 2
Nowadays, before looking forward, people like to look back first. They depend on past analytics, failures, histories, behaviors, feed-backs and deep insights to come down to a decision. That’s the modern thinking and that’s how Big Data analytics works .

Trust Big Data analytics, not your instincts:

First of all, let me remind you, those days are gone when you used to aim and arrow in the dark depending upon your instincts. Its time for Big Data analytics. Broken Links surveyed nearly 450 senior executives from US companies. It has come out with some wonderful analytics that supports this statement:

  1. 76% of respondents reported that senior leaders in their firm make decisions on data, rather than gut instinct.
  2. 73% says, an understanding of the business environment in which it operates is very important.
  3. 43% people fails in problem framing when they does not have any data analytics with them.
5 Big Data analytics strategies for better ROI - Image 3
Hence, it's better to go for a data driven approach rather than taking chances.
Remove communication difficulties:
Many companies invest more and more on data scientists and even then they can’t achieve their goals. The reason is communication gaps. Data is useless if it is not delivered to the right person at the right time. In order to do that, the communication between teams should be seamless. Therefore, communication gaps should be removed for better ROI.
Make it a culture:
You can not be successful in Big data analytics until your teams adopt a data driven culture. This change should be implemented throughout your business operations. However, it can only be done when everybody connects them with the system and contributes equally. Building such a culture will ensure less number of gaps in the data chain.
Replicate Key Content:
Replication is one of the most critical and yet often overlooked ways to optimize big data investments. You can replicate data from your traditional systems to a big data platform such as Hadoop. As a result, you can get the 360-degree view of data that’s needed to create an optimal analytic environment.
Make Use of Metadata Management:

Smartly managing metadata (data about data) is critical to deriving maximum value from your big data investments. You can track and analyze metadata directly in a system such as Hadoop. Doing so, will tell you things like how old a data-set is, how frequently it changes, how often you run reports against it, and whether or not it needs to be archived.

Wrapping it Up:

Charles Kattering said it rightly, If you have always done it that way, it is probably wrong. You might be trying various methods to achieve success in your sales and marketing. Big Data analytics approach with the above stated strategies will certainly help you to bring success and greater ROI in your business.

If you are looking for an Agile software team for Hadoop Development. Partnering with a an agency like ValueCoders is really helpful in getting desired results. ValueCoders has a track record of providing qualified and trained developers for handling all kinds of projects.

View Comments (5)
Post a Comment

Please notify me the replies via email.

  • We hope the conversations that take place on will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
  1. 12 March 21

    Thank You For Sharing Your Article. Visit My Website For The Further Information:

  2. 08 March 21

    Arkss Technologies is a Pay Per Click Company In USA which have PPC Experts who have grown with the Pay per click ad platforms. Our Pay Per Click Experts are the ones who have started running paid ads in the first month of the launch of Google Ads. But why does this even matter, it matters because our experts know the platform inside-out. They know the changes that has happened on the platform in the last 10 years and most importantly, they know what works well for brands, products or businesses like yourself.

  3. 11 May 18

    Thanks For sharing these post.Wama Software is India's one of the best web and mobileapp development companies in india, USA & UAE.We Provide zend framework services , please check it :

  4. 03 August 16

    @Arnab, thanks for the appreciation. Yes, I work for ValueCoders and they have 12 years of experience in software development. We provide excellent Hadoop development solutions too. You can check this link. Thanks in advance

  5. 03 August 16

    Nice topic Ved, that's really helpful.... Can you tell me where I can find pro level hadoop developers in affordable cost? I really need it for my company

You may also be interested in
Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url