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Design Tricks To Make A Lasting Impression On Your Audience

Published on 14 October 16

If you are a website owner then you would definitely want your audience to visit it again and again. You would like them to share your content with their family and friends and at the most want them to remember your site. These things do not happen accidentally but they are made to happen by some meticulous design strategies that web development specialists follow:

Design Tricks To Make A Lasting Impression On Your Audience - Image 1

Create an impression

You must have heard, First impression is the last impression. It holds good even in this context yet you need to modify it as first impression as well as the last impression. That means that when users land on your web page you must make a lasting impression with strong visuals on your landing page and also facilitate seamless navigation for them to make a graceful exit. They would love this experience and visit your site again and again.

Use storytelling skills

Here storytelling refers to getting your visitors immersed in their interaction with your site with strong text and interesting visuals. But remember to keep the story in line with your branding and the whole website design must convey the same message and it must happen in the first few seconds of their visit.

Grab attention with colors

Use colours effectively so that users are not turned away due to too much of colour or don’t take your page off their mind due to too little colour. The challenge is to create the right palette that suits your content and the products and services that you sell. Sticking to minimalistic design is the trend and highlighting your products with strong hues to create an impact on your audience.

Integrate funny elements

Your audience would love to frequently visit your site if you give them a reason to smile. Integrate happy and smiling faces in images and videos, use bright colours, engage them with some game or similar funny activity and let your content also have light and jolly language with appropriate typography. But do not get deviated from your branding.

Invoke pleasant memories

You must engage your users’ senses through effective content and imagery so that they nudge their memory cord and invoke pleasant memories. Images and videos with the appropriate sound effect and content can make your audience relive a real life experience.

Tweak your design

If your business is dealing with a repeat user base then you can give them memorable experience by tweaking your page design and changing the content regularly yet by creating the same effect all the time, i.e. each time you change your site design they remain equally engaging and resonate with your users in the same frequency like the previous ones.

Focus on happy exit

Remember to give your visitors a happy exit as final impression also matters just like first impressions! For that you would need to work a little hard and figure out by studying your analytics that from which page users are leaving and work on it to make that experience a good and memorable one.

Hope by utilizing these strategies you can make a memorable website!

Look for more expert information on Webdesign Entwicklung Agentur, Website Entwicklung and HTML5 Experten from the renowned author.
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