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How To Design A Professional Website For The Business?

Published on 08 March 17
To create a layout for a website that makes the customers stay on the page is the biggest challenge for web designers. Websites with high bounce rate unable to maintain a good relationship with customers. Sometimes a website has sufficient visitors but no repeat users. Hence web designers need to work on new strategies to embed attractive features in web design. A well-designed and organized website makes users to visit the website over and over again.

These days every business has a website. For businesses, exposure and identity have become an important factor irrespective of their production line and size. Having a website is the simplest way to promote product and services. It makes easy to increase profits and global visibility for the brand. Hence businesses need to hire web designer to ensure easy navigation and attractive interface for their website.

Web design has now become an essential medium for online presence. Therefore web designers need to follow some basic rules in order to make website more professional. Following are some basic rules to design responsive websites:

Building A Concrete Plan

Businesses need to deliver the message in clear and immediate manner to every single customer visits the website. To achieve this, one should create solid web design planning. If the website is facing problems with bounce rates, then web designers first need to check the scattered information over the website. There is no fixed chance that customers will land directly on the homepage as scattered data cause unpredictable behaviour of the website.

Businesses and web designers need to understand the user requirements first and think what customers really want. This will help to know how to deliver relevant information in a simple and efficient manner. A proper planning as per requirements helps to design functions and modules for the website to make user quickly navigate through the website. The main vision of website should be to convert potential visitors into a permanent one.

Use Of Videos Rather Than Animation

Flash animation for the website was the trending thing a few years ago. It is an essential feature for designing a website. But, the flash animation might cause a distraction and divert user’s focus away from the important messages. So if businesses want to deliver important messages to their customers, a video is the best choice over flash animation.

People now rely more and more on smartphones and use browsers to access the websites. The latest browsers either do not support flash animation or have them blocked permanently. On the other hand, video delivers messages to customers in a more expressive way.

Simplicity In Design

The authenticity of every great use interface is its simplicity. The simplicity does not mean placing a couple of buttons in a web page with some animation. But, it actually means users can understand and interact with the different components of website design easily.

Simple designs help users to easily navigate through the website. The designers should make proper use of UI elements such as colors, font size and styles, feedback messages, images and videos etc.

It is also important to keep interface consistent throughout the web design. The designers should not emphasize on the important facets of the UI design. Because as the users navigate through the design, they must feel the seamless flow of designs at each level. For example, the website should provide equal result and productivity on the desktop as well mobile.

Use Of Quality Consistent Images

The graphs, flowcharts, diagrams, graphics, illustrations are used to add extra meaning to the project. It will elaborate the overall purpose of business activity. The use of different images in web design will help to deliver messages in an attractive and clear manner. But, web designers should make sure that the quality of images must be same throughout the design. The proportions, editing style, framing, lighting these elements of the image should remain constant in an overall design. As the use of heavy size images can cause website load slowly.

Mobile Optimized Website

Nowadays users browse websites more on smartphones than the laptops/desktops. Thus it is now essential to hire web designer who can build smartphone-compatible websites.This can be done through highly interactive UI/UX design for the mobile application. A website should match the screen size of various types of devices.

A mobile friendly website helps businesses to create huge profits. The smartphones users can be the major source to drive more traffic towards the product and services of business.

Font Styles And Size

Design clarity is one of the vital factors behind the success of the website. The website with unreadable text unable to produce desired outcomes in the market. Because the viewers face difficulties adjusting to different forms and styles of text font. So the web designers should use variants of the same font category.

However, web designers are not restricted to use single font style for the designs. But they should find something decent and perfect according to the requirement of the project. Designers can also create and customize their own font style to add uniqueness to the website.

This blog is listed under Development & Implementations Community

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  1. 10 March 17

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