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Three Business Benefits Of Embracing Augmented Reality

Published on 17 March 17

Every technological evolution opens up new ways to conduct business, but Augmented Reality (AR) is specifically a versatile technology. It creates a new way to extensively enhance daily business activities; from hosting virtual conferences to showcasing products, AR has revamped the way entrepreneurs think about doing business today.

The core business advantage of embracing augmented reality development for mobile phones and tablets is that the hardware is available and the usage is intuitive. In the coming years, this technology will enable retail customers to try on clothes without having to wear it or see if the new furniture suits their homes and offices. IKEA is one of the best examples who adopted AR efficiently to allow customers to choose, place and view three-dimensional virtual IKEA products in their own rooms. It does all this through an Android and iOS augmented reality application.

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There are various frameworks available to build simple augmented reality applications for Android and iOS such as Unity Interface, Vuforia, Metaio SDK, and more. But if you prefer a customized AR app for your business, you can either hire a skilled Java programmer or iPhone developer to create powerful and complex AR app that fits your specific needs.

Embracing AR technology can help you create wonders for your customers in many ways. Following are three important ways this technology can be leveraged to radically change the way you perform your business operations:

1. Remote Collaboration:

AR can thoroughly change the way virtual employees interact with each other. When a team conducts a meeting, remote employees are often detached from the team or easily become distracted. That’s where AR can help everyone feel they are present in the same room. This instantly makes the meeting more interactive for your remote employees. Even subtle actions such as eye contact or facial expression can increase the efficiency of your collaborative efforts.

2. Training & Education:

Training your employees using augmented reality can create immersive, interactive experiences across various senses, which is more effective compared to a regular lecture or simply reading instructions. With the help of layered graphics or on-screen instructions, you can display complex processes step-by-step or give instructions for certain tasks to users. These AR techniques give you the ability to enhance the depth of your training process and expedite at the same time.

3. Showcasing Products:

The boom in eCommerce has made showcasing products highly crucial. With AR technology, online shoppers are able to thoroughly inspect the product they’re looking to purchase as if it were actually there. As mentioned earlier, one of the popular use of AR is to place various 3D models to display furniture in shopper’s home to check whether that furniture would fit in their room before purchasing it. It not only helps empower customer during the decision-making process but also reduces future business expenses by minimizing the returns.

Parting Thoughts:

Although augmented reality is in its infancy state, many businesses have already begun to take its advantage in terms of altering office spaces, interior decoration, creating informative tours at a real estate site or a museum, and much more. Its fast evolution and development can be foreseen as it can effectively draw massive customer attention via smartphones, tablets, and its extended functionality. If you think there’s a lot more in store for business owners, do share your thoughts using the comment box below.
This blog is listed under Development & Implementations Community

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