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How to manage integrated PPC and SEO strategy for e-commerce portals?

Published on 23 May 17
PPC and SEO strategies are two different aspects of a digital marketing strategy, which yield similar results. However, if you want the best possible results, you’ll need to integrate both. Here are some tips on how to achieve that:
Check Your Market:
To get things right, start from the top. You’ll need to gather data from Google Analytics and Google AdWords. This will provide you with an accurate take on what your audience wants. Not sure how? Look for a company that offers PPC management in India. That should give you the help you need.
Fix Your Onsite Content:

Another way to integrate PPC and SEO into a solid two-in-one strategy is to ensure your content has enough keyword variations. Look for opportunities to apply those variations onto the pages. To generate the right ones, pick top-revenue earning PPC keywords, says Kissmetrics. This is an excellent way to get your onsite content optimized for search with an eye to what make keywords work, according to your PPC marketing efforts. Hire a PPC management company in India for help and assistance.
Test Your Campaigns:
Test your paid and organic search campaigns. This will help you determine weaknesses in each of the campaigns. Identify lowest-performing campaigns so you can decide whether to fix the problem or pull the plug. You can move your funds around to better performing campaigns too while leaving low-performing ones to bite the dust. Those funds could also help you maintain your SEO and PPC campaigns better.
Monitor PPC Effect:

Remember to keep an eye on how the PPC quality score as well as the PPC traffic, revenue and any conversions affect your landing pages, says Smart Insights. If results are positive, then you’ve hit upon the ideal optimization strategy.
Update With an Eye for Both:

With technology evolving at a much faster rate, you’ll need to make sure your content is constantly up to date. As SEO trends change, so do PPC rules. You’ll need to consistently provide fresh content on your pages to ensure they comply with those rules. Failure to do so could result in a drastic drop in rankings overnight. Make sure to use your PPC ad copies to match with your organic content strategy, says Moz.
Link to PPC Ads:
Google now allows you to link specific product pages to your PPC ads, which makes it easier to give your traffic and sales a boost. By linking those pages, you could drive your conversion rates through your paid search campaign even higher.
Hiring Help:

The best way to integrate your PPC and SEO campaigns? Hire an integrated team of SEO and PPC experts from a PPC management company India based. An integrated team knows how to bring about the best collaborative solutions to these problems so you won’t have to worry about a thing. If you’re still hiring different teams to fix your PPC or run your SEO campaigns, it might be time to consider engaged the services of an integrated team like TechMagnate.
This blog is listed under Digital Media & Games and E-Commerce Community

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  1. 23 January 21

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