on 21 September 18
The startups tend to believe that they are supposed to bring innovation into consumers lives and change the way people live or do stuff which is pretty much a right call to make. In fact, the startups win when they do this and if they go otherwise, they always struggle and even their existence becomes a challenge in a few years.
According to this article, 90% of startups fail. This quora thread has different opinions of what percentage of startups that begin actually fail after some time. One of them says, 95% startup fail. After listening to all these voices, my belief on the ideation gets firm and it makes me feel that ideation is probably more important than the actual launch.
What exactly is Mobile App Ideation?
The mobile app ideation refers to the prelaunch research and brainstorming part where different ideas, suggestions, and values are fabricated to create a finished product that really solves a problem or make lives better.
From wireframing, layout designing, menu settlement to color scheming, branding, and mobile app development, in fact, each and every part of the app structure is based on the ideation process. If the idea isn't strong, no matter how well-designed an app is, it won't touch the heights as expected.
This Mobile App Ideation Kit for Entrepreneur says the very same thing in the first line. Eventually, we can draw a strong message from it that ideation begins when the need to resolve a problem does become a priority.
Key Elements of Mobile App Ideation
There are certain elements of the mobile app ideation process that are necessary to understand. How would someone go for an ideation process if he doesn't know the different key characteristics of the process?
Here are some of the major elements of a mobile app ideation:
App Core Concept - (What it does)
The app core concept is the basic idea that tells that what that app does in actual. It's an essential part of the core concept because once you know what the idea is, it becomes easier to move forward. The ideation process begins from understanding the core concept.
Every successful mobile app that turned out to be a huge brand later on eventually initiated on the basis of a powerful core concept. Take the example of Periscope, Instagram, Prisma, Snapchat, and Instagram. All these successful mobile app brands started off as a mobile app based on a different and unique core concept and that's what triggered the success. People accepted because these things were new. This slideshow also emphasizes on the ideation process for mobile app launching.
Fundamental Reason - (Why it launched)
This part of the plan tells us the foundation of the idea that why this came into existence in the first place. When a startup brings a new idea to life and offers something that hasn't been offer before, it is considered that there was an empty space so that idea came in and filled the vacuum.
The fundamental reason is the part of the ideation process which helps us write down that why this is being launched. For instance, why did Facebook come and become a huge success? Because there wasn't something like that or better existed before. You must prepare your fundamental reason for the mobile app or startup you're going to launch as Simon Sinek's book tells us that START WITH WHY.
Competitive Edge - (What's new)
This is something that could make the idea a whole lot better. The competitive edge isn't something new. The business professionals and experts have been practicing this strategy for ages. It's easy to understand and implement. The point is, what would you say to the prospects when you launch a product when the competitors exist in the market?
The competitive edge is something that differentiates your product from rest of the products in the line. Adam Grant beautifully explains this factor of taking competitive edge while describing the 'Originals' type of people in his Ted Talk. He says "You don't have to be first, you just have to be different and better".
Value Proposition - (What changes it brings in users lives)
It's a value that add-ons to the current value of the product or what hasn't been offered by the competitors in the market. Additionally, it is referred to the value that it adds to the end-user lives. Some brands know this exactly and they use it to their advantage by focusing keenly on what they have and their competitors don't have.
For instance, LinkedIn turns out to be a social platform that focuses on the professional relationship and network building, meaning, it's a business networking site that professionals and brand use to connect to hire or get hired.
It's LinkedIn value proposition that they are a social network of professionals, where brands meet the audience that either are customers or brands. Facebook's value proposition was giving a whole new social networking experience which wasn't given by Orkut and MySpace before Facebook.
The Finished Product - (What it looks like)
At the end of the ideation process, it must show up some picture of the idea in terms of finished product. Of course, it doesn't mean that it would give a glimpse of the mobile app for whom the ideation process is being discussed, in fact, it would just bring the clarity in the process. At least, in the end, the maker should reveal what it would like to have a product that solves this, does that, and helps in that way.
The purpose of ideation process is tabling the ideas, put things together, and alter options (if necessary) before actually going for a lunch. Startups probably know about the ideation process because their ideas are what they have and make them unique from others.
The reason behind discussing this topic was to help guide startup founders and budding entrepreneurs who work day and night to bring new ideas to life. Once you accept the importance of ideation process, they may start to give ideas critical analysis and end up making a better product.
Would you rather focus on ideation or skip past to the launch process?