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5 Simple Things You Can Do to Keep Your Website Running Smoothly

Published on 05 July 17
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Two things are crucial if you want to have a successful website for your business: speed and SEO. More to the point, a well-running website actually improves your SEO since it helps your customers navigate it more easily, while generating new business opportunities and setting a solid, professional image for your company. There are a lot of reasons to make sure that your website is running impeccably; fortunately, it’s possible to increase its performance by focusing on just a few factors. Here are five things that will help your website run smoothly.

5 Simple Things You Can Do to Keep Your Website Running Smoothly - Image 1
Your content

Don’t think for a second that you can use outdated and irrelevant content to keep your website traffic going. People have gotten pretty good at recognizing clickbait titles and so have the social media platforms you can use for business promotion. Your information needs to be current and up to date. Even more importantly, it should be as original as humanly possible. In order to provide your audience with useful content, you should use everything at your disposal – use Big Data to research what’s popular and what’s old news.
Secondly, your timestamped content should reflect the current year and your links should work, regardless of how old they are, which means constant link testing.

Thirdly, keep things updated – add and remove staff member bios as needed.
Avoid the single browser approach

For every person that is certain that a particular browser is the best one on the market, there is another one, rightfully claiming that the opposite is true. Web browsers simply depend on a wide variety of things. Some require more RAM memory and processor power, but in turn offer a huge variety of features, while others are simple and excel at user-friendliness. Some browsers have unique and original perks, others support better widgets. In fact, some computers and smartphones tend to prefer particular browsers.
So, here’s what to do – aim at compatibility with every browser out there, from Google Chrome and Opera, to Safari and Microsoft Edge.

5 Simple Things You Can Do to Keep Your Website Running Smoothly - Image 2
Sitemap
Making sure that every search engine can find all of your website content is one of the pillars of SEO. Should a search engine be unable to find the pages of your website, they won’t be indexed and added to search results, which practically means committing an SEO suicide. This issue is common with older websites, but, by simply adding a sitemap, it can be resolved quickly and seamlessly. Simply put, a sitemap is a roadmap to the entirety of your website content.
Keep it running at peak performance
In order to make sure that your website is performing at 100%, you need to keep up to date with your website’s performance and metrics. Signing up for free Google, Bing and Yahoo Webmaster Tools accounts and using the data to tweak the site will help you keep it highly ranked and performing well. Whenever a problem comes up, webmaster tools will alert you. Additionally, if your website ends up a victim of a hacker attack, these tools will help you clean it up. This, however, will take a lot of time and you’ll probably need to assign this task to an employee of yours. If you’re unable or unwilling to do that, going with WordPress maintenance, support and managed content hosting, which dedicated companies such as WP Perk specialize in, is a perfect choice for you.
Know your traffic
Without being aware of how many people are visiting your website, you’re basically running blind. Moreover, knowing where these searches are coming from and how they are finding you is important information, which is essential for your business. Registering for a free Google Analytics platform account is the way to go here – you’ll get a lot of info you’ll be able to use to boost your traffic and conversion rates.
Two things are crucial if you want to have a successful website for your business: speed and SEO. More to the point, a well-running website actually improves your SEO since it helps your customers navigate it more easily, while generating new business opportunities and setting a solid, professional image for your company. There are a lot of reasons to make sure that your website is running impeccably; fortunately, it’s possible to increase its performance by focusing on just a few factors. Here are five things that will help your website run smoothly.

5 Simple Things You Can Do to Keep Your Website Running Smoothly - Image 1

Your content

Don’t think for a second that you can use outdated and irrelevant content to keep your website traffic going. People have gotten pretty good at recognizing clickbait titles and so have the social media platforms you can use for business promotion. Your information needs to be current and up to date. Even more importantly, it should be as original as humanly possible. In order to provide your audience with useful content, you should use everything at your disposal – use Big Data to research what’s popular and what’s old news.
Secondly, your timestamped content should reflect the current year and your links should work, regardless of how old they are, which means constant link testing.

Thirdly, keep things updated – add and remove staff member bios as needed.

Avoid the single browser approach

For every person that is certain that a particular browser is the best one on the market, there is another one, rightfully claiming that the opposite is true. Web browsers simply depend on a wide variety of things. Some require more RAM memory and processor power, but in turn offer a huge variety of features, while others are simple and excel at user-friendliness. Some browsers have unique and original perks, others support better widgets. In fact, some computers and smartphones tend to prefer particular browsers.
So, here’s what to do – aim at compatibility with every browser out there, from Google Chrome and Opera, to Safari and Microsoft Edge.

5 Simple Things You Can Do to Keep Your Website Running Smoothly - Image 2

Sitemap

Making sure that every search engine can find all of your website content is one of the pillars of SEO. Should a search engine be unable to find the pages of your website, they won’t be indexed and added to search results, which practically means committing an SEO suicide. This issue is common with older websites, but, by simply adding a sitemap, it can be resolved quickly and seamlessly. Simply put, a sitemap is a roadmap to the entirety of your website content.

Keep it running at peak performance

In order to make sure that your website is performing at 100%, you need to keep up to date with your website’s performance and metrics. Signing up for free Google, Bing and Yahoo Webmaster Tools accounts and using the data to tweak the site will help you keep it highly ranked and performing well. Whenever a problem comes up, webmaster tools will alert you. Additionally, if your website ends up a victim of a hacker attack, these tools will help you clean it up. This, however, will take a lot of time and you’ll probably need to assign this task to an employee of yours. If you’re unable or unwilling to do that, going with WordPress maintenance, support and managed content hosting, which dedicated companies such as WP Perk specialize in, is a perfect choice for you.

Know your traffic

Without being aware of how many people are visiting your website, you’re basically running blind. Moreover, knowing where these searches are coming from and how they are finding you is important information, which is essential for your business. Registering for a free Google Analytics platform account is the way to go here – you’ll get a lot of info you’ll be able to use to boost your traffic and conversion rates.

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