Two things are crucial if you want to have a successful website for your business: speed and SEO. More to the point, a well-running website actually improves your SEO since it helps your customers navigate it more easily, while generating new business opportunities and setting a solid, professional image for your company. There are a lot of reasons to make sure that your website is running impeccably; fortunately, it’s possible to increase its performance by focusing on just a few factors. Here are five things that will help your website run smoothly.
Don’t think for a second that you can use outdated and irrelevant content to keep your website traffic going. People have gotten pretty good at recognizing clickbait titles and so have the social media platforms you can use for business promotion. Your information needs to be current and up to date. Even more importantly, it should be as original as humanly possible. In order to provide your audience with useful content, you should use everything at your disposal – use Big Data to research what’s popular and what’s old news.
Secondly, your timestamped content should reflect the current year and your links should work, regardless of how old they are, which means constant link testing.
For every person that is certain that a particular browser is the best one on the market, there is another one, rightfully claiming that the opposite is true. Web browsers simply depend on a wide variety of things. Some require more RAM memory and processor power, but in turn offer a huge variety of features, while others are simple and excel at user-friendliness. Some browsers have unique and original perks, others support better widgets. In fact, some computers and smartphones tend to prefer particular browsers.
So, here’s what to do – aim at compatibility with every browser out there, from Google Chrome and Opera, to Safari and Microsoft Edge.