The role of smartphones in business growth is a crucial one as it is hard to imagine growing without having a mobile application in your arsenal. The choice between mobile platforms is, however, a tough call to take. Android and iPhone are the two most popular platforms that present a challenge for an entrepreneur who has to pick one because of budget constraints. Each of these platforms has its own set of benefits, which have to be considered by the business owner in addition to the specific requirements he has.
Additionally, the decision depends on the targeted audience of the business as the main motive is to reach the maximum number of users. For instance, the US and UK based businesses tend to opt for iPhone app development services because these countries have a larger number of people using iOS devices. There are several other reasons that go in favor of iPhone apps. Let us see how these apps can boost your business:
Flexible And Intuitive Interface
The iOS platform offers simple, easy, and intuitive interface, which renders speed and flexibility for the applications made for this platform. Apple has always been known for its focus on user interface and user experience and this approach itself makes it ideal for serving exceptional mobile applications. With such apps, you can capitalize on the popularity of both, the iPhone device and the iOS platform.
Penetration Into The Developed Markets
Businesses no longer want to be limited by geographical boundaries and make conscious efforts to reach the developed markets. The best way to explore such markets is to have an established presence in the iPhone space as the number of users there is huge.
Highest Level Of Security
Security is perhaps the biggest concern for the business owners who avail mobile app development services and iPhone addresses this concern very well. The platform not only offers rich features but extends unmatched security as well. The operating system provides robust security against viruses and malware. The apps ensure safe online transactions too with the encryption feature. Such robust security features make these apps ideal for enterprise and e-commerce solutions.
Use Of Amazing Device Features
Apple has always been commended as a brand for the amazing features that it packs in its devices. It combines best-in-class hardware with advanced software, both coming together to make a sound foundation for creating exceptional mobile applications. If the business wants to one that is functionally dependent on the system hardware, iPhone app makes the best option.
Ease Of Testing
The Android OS faces complexity in terms of its diverse versions and several hardware types to support. On the other hand, Apple has fewer devices in the market which reduces diversity in devices and their versions. This renders the ease of testing for iPhone app developers who can save on their time and efforts due to lesser fragmentation.
Despite the extensive benefits these apps serve, businesses cannot solely rely on them as they have to tap the Android user base as well. They can their mobile journey with an iPhone application and later join the Android bandwagon too, when their budget permits. Another good idea is to take up hybrid mobile app development but they have to ensure that they hire only the best developers in the industry. Mobi India is a reputed application development partner which serves high-quality and cost-effective mobile applications for diverse devices and platforms.