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Top Ways Small Retailers Can Compete with Amazon

Published on 29 September 17
Online buying and selling have set up a trend nowadays. It's like everybody is getting closer to the online procedure because of its convenience. In online transaction whether for buying, selling or paying you don't have to put much effort. As you can go with ease as compared to offline shopping or marketing, people are habituated doing shopping on their laptops, computers and more of it on their smartphones. The eCommerce platform is expanding its path to explore more among the buyers. Hence, competition is also increasing at a higher level. Thousands of eCommerce sites are mushrooming every minute, but the milestone can only be one. The big brands like Amazon are leading the race actually and if you are in the race in competition with it. Then you must be knowing your position. Anyways, if you feel you are still lagging behind in eCommerce field then don't worry.

Share More on Social Media: Social media is like a magic wand where everything goes viral magically in no time. Social media gives you recognition which is necessary for every brand because until and unless if you don't know about any particular brand how can you buy something from that site. Hence, to lead the race, you have to make your own identity which only social media can give. The advertisement is the strategy that you need to implement on social sites like Facebook, Twitter, LinkedIn, Google Plus, Instagram, YouTube, Pinterest, and others.

Use Quality Products With Trustable Brands: We know that an eCommerce site is a platform where more than one vendors can sell their products and now with Magento, it has become much easier now. Big sites use big famous brands as their vendors because people trust those brands. Same as when people trust your site they will go for shopping unconditionally.

Offer Free Delivery/Low Shipping Charge: Whenever people go for online shopping, they only depress when they see the high delivery charges. And, this is what customers hates to pay, and this is the reason they reluctant to buy any product. Higher shipping charges are one the reasons of cart abandonments.

Offer Rewards: People love to see a discount coupon or label beside any products, and this somehow increases the rate of purchasing. And, if you want to win the race then you should offer discount and reward on a purchase of some exceptional products.

Focus on Niche: If you are running an eCommerce site, then you have to focus on the Niche setting. Being a small retailer, you would likely to sell limited choices of niche products. If you sell products with your brand name, it would be more fascinating, and there will no longer compete in the brand name. You will be the sole proprietor there. That's why try to focus on your campaigns on the niche.

Utilize Festive Occasion: Upcoming days are a complete festive time, and you should take advantage of it, and according to the occasion you need to offer some compelling deals and discount. Because in festive time people get themselves engaged more in shopping and shopping. Festivals are the big time opportunity when you can implement your business idea to get benefit by selling more and more products. Like you have seen on Amazon how they are offering new deals and discount in their running festive campaign 'Amazon Great Indian Festival.'

Pop-Up Related Products: Don't forget to attract your visitors by popping up related products flashing on the screen where they are busy in shopping. This can help a lot in diverting their mind towards other products as well. Hence, apply these tactics and see the result.

Fast Service/Reply:
Customers don't like late replies and bad service, and if you are doing it then you need to avoid it right now. Imagine yourself to be shopping on a particular eCommerce site where you find the site is slow as well as the replies are coming late from the other side on your trouble query. Therefore, you need to be more attentive and smart in this situation. Try to provide service a little faster and in a prominent way.

Make Your Site Look Elegant: 'First impression is the last impression' you must have heard about it right? Make your site that much efficient that when visitors come to the first, they get converted in your loyal customer. And, that can only be done when you earn your customer's faith. Design your site in an elegant way, don't make it complicated unnecessarily because too many items on one web page can irritate your customers. This can make them switch instantly which am sure you definitely don't want. Hence, always keep in mind these little things for your site.

Final Words, Coming to the concluding point we can confidently say that you can also compete with popular eCommerce sites like Amazon. You just need to strategize as they do even much more creative and innovative than them. Your honest effort can repel the power of those big eCommerce sites collaborating with those brands which are not available on Amazon. As well as giving genuine and faster service and this is how you can achieve your target.
This blog is listed under Development & Implementations and E-Commerce Community

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