One of the miracles of the human brain is its ability to recognize and reconcile abstract information. For example, reading New York and N.Y. are identical to us because we are able to immediately make the connection between the full name and the abbreviation. Although computers have come a long way since their inception, they still can’t match the brain in being able to make those crucial connections, and that can be a real problem for businesses when it comes to their customer databases.
The accompanying checklist, created by ADVIZOR Solutions, outlines the basic steps you and your organization should take when cleaning your data. With a clear plan in place, you should be able to identify and resolve any lingering issues that are hurting your data efficiency and allow you to work more effectively.