Top 6 Magento Extensions for Estore Startups

According to the recent statistics from SimilarTech, Magento is empowering 377,632 of worldwide E-commerce websites, and if you are stepping into E-commerce, odds are you must have considered using Magento for your E-commerce store.

What differentiate Magento from its competitors is

- It is tailor-made for setting up E-commerce websites of any complexity.

-It is open source, hence allowing Magento developers to customize it to whatever extent.

Being open source has also played a key role as Magento Connect is one of the largest Extension marketplace compared to any other dedicated E-commerce CMS solution.

Having a plethora of plug and play Magento extensions available for your Magento website gives you the ability to setup your store effectively and without investing a lot of man-hours to get things the way you want.

At The Brihaspati Infotech, we have deployed over 1000+ Magento websites over the past 8 years, and based on our experience, we are sharing our top 6 extensions we feel every startup store needs to launch and manage a Magento store effectively.

Ready, Let’s begin

1. Tawk.to

A fresh Magento store always proves Murphy’s law of software testing. The gist of it is - not until the website has been in production for at least six months will the most harmful error be discovered. So how do you prepare yourself for it? By providing adequate customer support and being there for your customers when it happens.

We always recommend our clients to use Live Chat on their website, and Tawk.to is our favorite pick for Magento for setting it up.

Why? For 3 simple reasons:

i) It is free of cost.

ii) It can track your user’s interaction with your website and show you a real-time feed of their current location on your website, their demographics, their IP address, from where they landed upon your website and more. While we don’t deny the importance of having Google analytics tracking, Tawk.to is a lot of fun to work with.

iii) It lets you hire people to provide support at $1 per hour. So if you don’t have the time to dedicate to support, Tawk.to got you covered.

2. FishPig - Magento WordPress Integration

A startup website needs to have an effective marketing plan in place to reach that inflection point of the first 100 customers. If you agree, then you might already know the importance of content marketing - (posting blogs and generating backlinks). When it comes to managing a blog, Wordpress is the king.

But wouldn’t it be difficult to manage two different CMS? With FishPig Magento extension it won’t be.

FishPig lets you utilize the CMS power of WordPress in your Magento 2 store. Once configured,

you can easily publish blog posts on your Magento store through Wordpress without leaving your Magento store.

3. Yotpo reviews

What’s the only thing that can influence a visitor to purchase a product he is interested in? It’s the reviews from previous buyers. For a startup Magento E-commerce store, it can actually be the last subconscious assurance a customer needs to purchase the product.

Yotpo reviews make your life a lot easier. It’s an all in one Magento extension that covers the entire reviews generation, management and advertisement aspects of your Magento store.

To summarize, you can expect the following features in your store after configuring Yotpo:

-Automatic email to the customer for submitting a review once a purchase is made.

-The ability for the customer to send a review on your website’s product page simply by replying to the email from your store.

-The ability for you to share the review on Social media channels.

-The ability for you to delete offensive reviews.

4. Amasty - Follow up email

Everyone understands how important it is for a startup Magento store that it sends follows up to potential customers. With Amasty’s Follow up Email extension (available for both Magento 1 and 2), you can easily configure follow up emails for different conditions.

With Amasty, send your customers email when they:

-Sign up on your website

-Order a product

-Abandon their cart

-Visit a product page multiple times

-Add an item to wishlist

-Have their Birthday….. and more.

Amasty’s extension can let you set up any condition you can think of.

To top it off, you can easily integrate emails sent through Amasty with your Google Analytics account and track their analytics and performance.

Utilize Follow up emails in a well planned and timely manner, and you will increase your chances of conversion many folds.

5. WebKul - Daily deal

Over the years, we noticed that many startup clients prefer to offer daily deals to attract prospects and convert them into long-term customers. With these flash deals, they can analyze which products sell the best and how the customers react to the store’s user experience when a product is offered on discount for a short time.

And surprisingly, there aren’t many extensions that offer this functionality exactly the way merchants like. Then, we stumbled upon Webkul’s Daily Deal extension, and low and behold, it offered exactly what a daily deal plugin should offer. To top it off, it is compatible with Magento 2 as well.

With Webkul’s daily deal extension, you can now select the products that you want to go on sale, set the time and date when they should go on sale and then select the discount percentage.

Once done, just forget about it. There is nothing more to do.

You can plan your Flash sales in advance with Webkul’s daily deals extension and it will never let you down.

6. Mageworx SEO Suite

When it comes to on-page optimization of your Magento store, you need to consider the minutest of details. That’s exactly what MageWorx SEO suite lets you do.

This SEO suite from Magento work is compatible with both Magento 1 and 2 as well as Magento Community and Enterprise edition.

The toolkit handles a wide range of on-page SEO options including:

-Optimizing site indexation.

-Setting up rich snippets

-Tracking and removing duplicate content

-Setting up advanced HTML and XML sitemaps

-Optimizing URLs structure.

-Setting up metadata.

-Setting up SEO redirects.

With all on page optimization being covered with intuitive automation features in place, you cannot put a foot wrong with your startup Magento store.

On an ending note, we would like to mention that the Magento Marketplace is filled with tons of similar extensions that can enhance the default functionalities of your store to make it stand out from your competition. You may get tempted to install as many of them as possible.

But remember, eating too much cake can give you a stomach ache.

With your store, as more and more extensions are installed, you can notice lag in loading time, Javascript conflicts between extensions that can result in errors on your store, and quite possibly - more than what you can manage on your startup store.

Let me know what you think of these Magento extensions. Were they useful for your start-up store?