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How to Set Up Your Google AdWords Campaign

Published on 12 March 18

Have you ever set up or handled the Google AdWords Campaign? Really speaking, it is not a Herculean task. Nor do you require any special knowledge or experience to set up or handle. However, if you are dealing with it for the first time, you are certainly dominated by some mixed emotions of fear, anxiety, excitement, and hope etc. Also, it would not consume a lot of time. Moreover, much information about it is available online and you can learn the nitty-gritty of it by going through the information. The official site also offers the step by step instructions to help you set up the Google AdWords / PPC Services Campaign. If it is a maiden opportunity to set up the AdWords Campaign, you can see the steps below and get an idea about how to do it:

· Signing up for an account

In the first place, you are required to visit the official website of Google AdWords and click ‘Get started now’ button and sign up for an AdWords account. After signing in to your account, you can click ‘Create your first campaign’ button and follow the further steps.

· Type and name

In the second step, you can choose the campaign type and then give it a name.

· Selection of location

You can select the geographic location where you want your ads to show up. You can select the entire country or any specific region as per your choice and requirements.

· Selecting the bid strategy

If you are new to AdWords campaign, you can change the default bid strategy to ‘I’ll manually set my bids for clicks’. This will give you greater control over your campaign.

· Setting the daily budget

As per the set budget, you can set the daily budget. This would be the maximum amount that Google would charge you for the advertisements on the basis of the clicks.

· Creating first ad and writing the ad

While writing the ad, you can insert the keywords in the headline. This increases the chances of people clicking your ads.

· Inserting keywords in the keywords field

In the initial stage, it is better to start with a handful of important keywords. Yes, you can, later, add several keywords if you wish.

· Setting maximum cost per click

Here, you can set the maximum price per click. You need to be careful here as the high priced keywords may exhaust your budget.

· Entering the billing information

Before you go to this final stage, it is wise to review the entire campaign. If things are fine, you can enter the billing information. Your ads will start showing up once you confirm this.

Get the Assistance from JDM Web Technologies

As a business owner or a manner, if you do not wish to be fully preoccupied by Google AdWords campaign, you can get the required assistance from the AdWords experts at JDM Web Technologies, they offer affordable PPC Packages which can be fit on your budget. Not only will the professionals set up the campaign, but simultaneously, they will handle it in a holistic manner ensuring that you get the desired results from your AdWords investments. Though the experts here are highly experienced, their services are available at quite competitive prices and there is no need to worry about the expenses.
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