Google Adsense: Centless for Some, Senseless for Others

Google Adsense is an incredibly popular advertising platform that aids in both the creation and distribution of ads throughout their pool of advertiser websites and their search results. While some lucky marketers may find decent success with Google Adsense, many IM practitioners have begun to shift towards other more suitable advertising platforms.

As seen by the last financial report Google released this year, the Google Adsense growth has actually stopped and the revenue generated from it is continuously shrinking. Additionally, this time last year Adsense had an impressive 20% revenue growth which goes to show that there is something terribly wrong as of late with Google Adsense, especially when you've worked so hard to increase marketing credibility with their ads strategically placed everywhere.

Problems with Adsense

Suspended Accounts - while the dramatic decrease in profits may not be directly related to the frustrating number of suspended accounts on Google Adsense, they sure are enough to turn many would be advertisers over to other platforms. There are general advertising rules set in place that you have to abide by such as not clicking your own ad. Unfortunately many potential advertisers who set up accounts find their accounts suspended without warning. The assumption that Google uses automated bots to scan through and ban certain accounts seems to be true especially when many suspensions are completely without any basis.

Requirements - With a six month minimum age placed on websites as well as a 100+ visitors a day requirement, many new bloggers and web owners turn to other advertising sources to begin immediately monetizing their new site.

Mobile Ads - another reason why Google Adsense is seeing such a massive decrease in revenue is the fact that the consumer technology base is changing more and more to mobile technology. As this happens, more mobile ads are being clicked which, on Adsense, pays some of the lowest possible payouts leaving advertisers frustrated at their lack of profits.

Recent Reports of Devastatingly Low Earnings

Advertisers who rely on Adsense as one of their primary sources of income are becoming increasingly more desperate as they watch their numbers. Many are reporting some of the lowest figures in a long time here of late, and others have noticed that Google will actually take away clicks and impressions on ads without ever mentioning anything.

Unfortunately many are reporting that click through rates on search results are at their lowest points for a long time, so perhaps switching over to mobile ads will help boost traffic and sales?

Since Google Adsense does not pay very well for mobile ads, it is obvious that using multiple ad companies is necessary, or completely switching to a different one can be even more profitable. While Google Adsense does have very attractive ads in general, other advertising companies are showing greater success and profits.

Adsense Alternatives

If you are looking to switch advertising companies for an increase in profits, then check out these Google Adsense alternatives below:

• Chitika
• AdMob
• AdFish
• Adbrite
• Yahoo Contextual Ads
• Kontera

Additionally, you can also look into advertising space for certain blogs and similar websites for a set fee each month instead. Those with high enough traffic can make a significant amount of money by listing ‘partner’ blogs in their widget sections!

Final thoughts

When considering what advertising company to choose, it is crucial that you not only weigh your payouts and earnings for each click, but also the quality of the ads that will be displayed. While Adsense is declining in both clicks and payouts, it does generally have high quality ads. Competitive marketing firms, operating at an increasingly high level of accuracy like Best Edge SEM has for years, can also help you maximize ROI should using Adsense really make 'any sense', per se, in your marketing stratosphere.

Other alternative advertising programs may have much higher payouts, especially on mobile ads since those are hot right now. What’s your preferred program? Do you use multiple advertising programs to increase your total revenue or stick with one? Sound off with Best Edge SEM on their G+ page and share in your love - or loathing - of Adsense.