Should we build our own CRM?

Most of the ready-made content management systems or CRMs have standard features which can be quite expensive as well as overrated. While they can provide some solutions for the business. However, sometimes, you might require a simplified SaaS solution which is created to fit your requirements specifically, and that is what is called custom CRM system,

Most of the software vendors like SAP, Salesforce, and Oracle provide enterprise CRM systems, but they are inherited with two main problems with their solutions which are difficult to implement and the inflated costs. Rather than put in too much amount of money into more complicated as well as cumbersome CRM software, you can go for a light-weighted along with effective CRM at just a fraction of the cost. It might feel like a tedious task, but there are few companies which provide a point-and-click platform that allows the businesses to build a CRM system right from scratch in a lesser amount of time than it would actually take to customise an entire CRM system from a big vendor. CRM application development by these companies has become simplified over the time, and it is a valuable option for the businesses.

But should you go for your own CRM? Well, to answer this question, let’s consider the vital reasons that may provide you with the reasonable answer.

1. Customized Solution according to Requirement

Most of the pre-built CRM systems are specifically created to appeal to a large variety of businesses. They are often packed with all types of features and functions that might not be relevant to your business. These extra features do come at the expense of increased complexity which might cost you both time and money. For instance, you purchase a CRM system for the sales department of your business for lead generation as well as contact management activities, but you are provided with a bloated software which also includes complex marketing automation feature and corporate social media integration etc. Making things worse, you need to properly configure as well as deploy the entire system even if the features that you want are only the fraction of what the entire system is. It takes up most of the time for your employees to learn the functionalities of the system and also cause distractions which might affect the productivity of your sales team.

With a customised solution according to your business requirement, you can get exactly what you wish to have without any extra added features that you don’t require. It means training of the team members will take less time since the CRM is particularly designed based on the business’s workflow with which they are already familiar with. Any CRM development company with good repute can develop customised CRM solution within a stipulated time which is beneficial for your business.

2. Improved Integration of CRM with the Business Operation

Instead of using a shrink-wrapped CRM system, you can go for platform-as-a-service which provides you with an opportunity to automate different aspect of your business easily. Whether it is customer service, sales or technical support, all of your daily operations can easily run with efficiency when the entire system is integrated across all the major departments.

For instance, a company may require a custom built CRM application for the sales team to handle the service relocation requires of its thousands of customers all around the world. With the custom-built CRM system, they can explore more opportunities in order to extend their system into support as well as marketing departments.

3. Inexpensive CRM Development

Most of the CRM systems are prices as per the user which is an Enterprise-era concept that most of the SaaS companies adhere to. This model, however, doesn’t actually meet with the reality where most of the business have different usage requirements across various departments. Salespeople may require daily access to a CRM while the other departments might only require to log in occasionally. This per-user pricing will either cause you to limit the usage of the data by means of restricting the access which will, in turn, affect the overall effectiveness and efficiency as well as productivity. Along with this, you have to pay more for additional users.

4. CRM based Applications for Multiple Departments

A CRM is essentially an incredible and valuable asset which is at the core of most of the procedures of the entire business. All the departments can be empowered by creating applications based on the same particular database with quite an ease. For instance, a ticketing system meant for the support department, an event management application for the marketing department or simply a survey tool for the customer service department.

Conclusion

CRM software development has changed over the years. The businesses are now moving towards more customised solutions rather than purchasing complete CRM solutions for big vendors. The customised CRM solutions allow the business to have the CRM which fits their requirement. It is also customised according to the workflow of the business which means it takes less time for the employees to learn and operate it. It is cheaper to build a custom CRM rather than purchasing high-end CRM systems which have features that your business don’t require.