The art of designing or creating an entity comes with a massive responsibility. Creating a design is an act that needs an array of elements inclusive of wisdom, creativity, knowledge, and patience. This creation has an intended purpose, and is present at the eye of a ripple effect. This effect in the marketing environment has direct implication in the growth and sustainment of a company.
All designs created by the brand attempts to establish connectivity to the consumer and they do have a specified shelf life. They do not have much value once the time is up and it becomes a distant memory. This is the hard reality of graphics. The website design defies this logic and has a much shelf life compared to other art of designs. This warrants extra caution and details when it comes to creating the website.
Here are six fundamental principles of web designing:
The First impression
The first impression is the best impression. This saying is entirely accurate for a website design. Most websites do not get a second chance to impress their clients. Designers and developers should keep this in mind while creating this masterpiece. Luckily, there is no standard definition of authentic website design, and it is open to interpretation. Companies have experimented with various templates in the past, and few have been successful. The fundamental principle to remember while designing the website is the compatibility in all devices. In the modern world, consumers not only view the site on the computer. They use smartphones and tablets of all sizes. The impression needs to be made in all of them.
A webpage is filled with loads of images and content. However, the human eye does not register everything at once. It takes it time to understand and comprehend all the aspects of the page. However, the area above the index bar is one of the most noticed areas. This is one of the primary reasons for placing the company logo in that space. Usually, the logo design is positioned in the top corner, and the rest of the expanse can be utilized. It can be used to add the call for action button, hotline number, and even the social media links. The fundamental rule behind the title bar is to balance the white space and the must-haves.
Call to Action
This is an exciting part, and it is the most ignored aspect of the website design. Some people misread call to action as the contact page and do not understand the seriousness of this element. The website is the central point of all digital communications. All digital efforts taken by the company is redirected to this place, and it conveys the same to the brand. The fundamental principle for a call to action feature is to prompt the consumer to make the final reach. This can be a floating icon to a prompt which pops after a specific activity in the webpage. This feature is all about the pro-activeness of the website.
The buffer issue
No one likes the circle which goes on and on. This is the buffer icon, and it is a nightmarish entity. Though internet connectivity is the main culprit behind this issue, the website is the one who takes the blame. We cannot increase the bandwidth of the consumer, but we can improve the site performance through a few simple steps. Images can achieve this with lesser size, better videos, etc. It is also advisable to plan the template accordingly to avoid issues. This complication should be checked and monitored for all devices to offer a unified brand experience. The consumer does not visit a site which keeps loading for eternity, and it is one of the crucial concerns that cannot be ignored.
The website is a dream house of a brand where they can include a whole arena of content. This could consist of the brand statement, company history, product description, service details, career, and even contact information. The challenge lies in organizing the data and makes it accessible to the layman. Navigation is an architecture which has to be planned with the utmost perfection to ensure better results. Companies use sitemap at the bottom of the page as an index column. Nevertheless, they are more for search engines and not for the clients. It is essential to lay out a map to the crucial information is not missed.
Some people ignore one of the primary aspects of the website. It is the content and does not fall directly into the design aspect. However, it is a vital part of an effective website design. The font typeface and size encourages users to develop an affinity towards the content and makes it even more appealing. This should be easy on the vision and be legible on all devices. Some websites even use a couple of fonts for different areas. However, there should be some orderly chaos with adequate paraphrasing. Companies also add images and quotes in between content to break the monotony. It is advisable to maintain certain standardization in the website to establish order.
The bottom line
In addition to the factors mentioned above, there are other elements which have a significant impact. The first step would be the developing platform. Each platform has its pros and cons. In the recent past, the HTML platform was used as a preferred markup language. Wordpress has gained popularity over the years because of the accessibility and user-friendly platform. This application has both a free and paid version. It can be created with minimal computer experience with predesigned templates and add-on features. There are also other options available with unique features. The selection can be made based on the client requirement and budget. The other features include the images used in the website. This has to be in the right size compatible for all devices. The animation, videos and other related things also play a vital role in professional website design. The content and design should be updated at regular intervals. Not necessarily on every six months, but it is crucial to keep the consumers intrigued and interested at all times.