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Why app development company should maintain quality for better user retention?

Published on 08 October 18

Why app development company should maintain quality for better user retention? - Image 1

As per a survey, 16% of users do not download a mobile app after uninstalling it. The market has plenty of mobile app development companies. There are more than 3.8 android apps and more than 2.2 iOS apps. These numbers indicate the demand for mobile apps and growing competitions for mobile app development companies.

Any mobile app development company just cannot neglect the importance of app quality. As mentioned, there are so many apps of a kind. Which app to believe? Which app to trust? User download only those apps which are having great quality. The app must be impressive in the first attempt. There is no second chance as users have a lot of options.

Why quality matters the most?

What is the exact definition of quality? It is nothing but offering no way the user can dislike the mobile app. This is not as simple as it looks. There are various ways mobile app developers should improve the quality of the mobile apps.

There are various factors affecting user retention. An average mobile app user spends 2 hours a day on mobile apps. That is a huge time. The maximum mobile app users are millennials. It is difficult to keep impressing millennials as they are aware of all the updates in the market. As there are plenty of apps, which one to download is the primary question.

Friends influence the app download decision in many cases. Other factors influencing app download and retention are offers/ discounts.

1. Two-way communication:

Make the app an interactive one. It is highly important to add customer review option. Let users put their opinion about the app. Users are the final testers of any mobile app. Users mention the exact problems about the app. It is essential for app development company to track these reviews and analyze the issues mentioned. Never neglect end user’s experience with the mobile app.

2. Test the mobile apps:

It is essential to have a skilled and experienced mobile app testing team. The testing of mobile apps is very important. Testing can help remove all the bugs and errors from the app. The testing team must cope up with agile cycles. The team must be able to understand the latest testing tools and technologies. Automation is not the only answer.

There are various parameters involved in mobile app testing. These parameters are efficiency, network, location, resource usage, workflows, updates, etc. Rigorous app testing makes the app robust for all devices and platforms.

3. Keep updating:

Users get bored of old features very quickly. All major mobile apps offer amazing updates periodically. It is important to add amazing features to end users. For this purpose, app developers must track the market. Check what competitors are doing. Having updated market knowledge is very important. The features must cope up with the existing market.

4. The app must be reactive:

First step of any mobile app is designing. It is important to make the mobile app responsive. A mobile app can be used in any device. It can be used in a smartphone, tablet or laptop. A mobile app which looks best on a smartphone must look best on a tablet too. This is simple words is called app design is responsive.

UI/UX of any mobile app is the foremost important part of the quality of the mobile app. Hence, it is important to make the app responsive.

5. Easy onboarding:

Mobile apps require certain information from the user’s side. This is to offer them personalization. The onboarding process must be easy and short. Users do not like lengthy onboarding processes. To offer an ease in onboarding, mobile app developers allow users to sign in with social media accounts and Google accounts.

By simply clicking on either of the buttons, users can sign in and start using the app. If not, keep the process short. Ask limited and most important information. This improves the quality of the mobile app.

6. Push notifications:

Any mobile app offers some push notifications. These notifications can be about any updates in the app. Apps send personalized messages through notifications. Apps can also inform users about the upcoming events, discount offers, etc. through notifications.

7. Monitor app performance:

Every mobile app can be tracked. There is some software available that help developers understand which feature of the app is most liked and most disliked. Also, developers can track numbers of downloads and uninstalls. If the number of uninstalls is increasing, the developers take appropriate actions on the app and try to enhance the quality.

8. Security:

This is the most essential factor in user retention. Any user who seeks great quality in a mobile app expects great security measures from the app development team. As mentioned, users need to provide some basic information to the app at the time of onboarding. This information is sensitive and cannot be leaked out anywhere.

Be it any type of app: on-demand, game, entertainment, healthcare, etc., the user details are very important. Developers must cross-check whether the user details are secured or not.


Quality of a mobile app is as important as any other factor. Users take quality very seriously. Hence every app development company should take care of the quality and try to enhance it.

This blog is listed under Development & Implementations and Mobility Community

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