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How influential is an Event App in engaging customers?

Published on 05 December 18

Organizing events has become an integral part of every business. Previously, an event was ideally meant for educational purposes but today it is more of an effective networking platform for the like-minded business community. Events have emerged as a stage to nurture prolific interactions for the attendees and a means of marketing and overall positivity for the organizers.

Again, with the help of technology event management has been taken to the next potential level through which people are able to communicate with each other and get the most by attending an event. This attitudinal preference of the attendees has pushed organizers to explore better options to present themselves. Adopting an event app is one such empowering choice which benefits both the event organizers and the attendees in multiple ways. For example, the tech conference collision which took place incorporated an algorithm in their event app which could connect best-suited investors with start-ups. Also, “the Oracle Open World” thought out-of-the-box to provide an attendee-to-attendee engagement space.

Developing an event app:

There are several aspects which needs careful consideration like collating the need of the event, the audience and their expectation. Read on to know more about the “must-have” features of an event mobile app.

Encourage interaction amongst the attendees:

Make sure that the attendees are able to communicate with each other through your mobile app. A survey by Eventbrite says that 65% of people attend an event to find new connections and have fun. Your app should be able to cater to this interest by allowing your audience share information, create and exchange their schedules and completely unleash them.

Rewarding downloads:

Though the event is a big thing, the time to gear up for the event also matters. Invoke interest through app downloads. Make sure you keep engaging your audience by conducting interactive sessions and contests amongst them. Do not forget to recognize and reward the best performers as this will encourage them and the others to participate better.

App performance:

This is an important aspect of an event app. What if you do all this and find that your app needs a high end internet connection to work well? That could spoil the broth. Make sure that your app works under weak signals also. The best option would be an offline-friendly app which keeps accepting data from the user and loads it to the server automatically when the signal is up.

Be interactive:

Organize for quiz contests within the mobile app. Get information about the interest of your audience. Ask them questions with regard to their thoughts on the event. Such contests will not only engage the audience but also help you get a better hold on what your customers expect and where you stand on the whole.

Share information:

Your event app could be a powerful tool if used appropriately. You could use it to send reminders about latest products/services. You could share profiles of the leadership team in your organization along with relevant collaterals to augment your brand awareness. Not to keep it mundane and boring, you could even initiate a competition for “captioning” occasions. You could give a sneak peek of the speakers to trigger curiosity amongst the attendees.

Getting information:

Through an event app you are in a position to target a set of guaranteed audience. Obtaining information about what they think of you is thus extremely cardinal. Create a feedback form or probably a list of questions in the checklist format. Without taking much of their time let them simply answer critical questions in a “yes” or “no”. Appreciate those who have taken the time to do this and provide them some bonus points which they could utilize productively. This type of information will definitely help you correct your hiccups and improve your standards on the go.

So what after the event is done?

Does the event app go out of use after the event? Definitely not.

  • Your event app can further help you build a long lasting relationship with prospective leads.
  • You could still keep in touch with interested clients and have a follow up system in place with their consent.
  • You could effectively build an online community and keep sharing information, updates with them.
  • You can ensure good networking and connectivity with your participants to foster business discussions.

The final note:

To get the most of all these advantages, event organizers and marketers will need to step back and rethink over conventional approaches. The need of the hour lies in comprehending the demands of the customer base and reacting based on them rather than blindly pitching to prospects.

This blog is listed under Development & Implementations and Mobility Community

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