Why it pays to update your website's blog regularly?

You need to be punctual and regular with things that you consider serious in life. It can be your job, exercises or business and the same thing can be said about blogging as well. If you are serious with blogging, you should start updating website content regularly to enjoy the expected results. There is no doubt about the fact that blogs are hugely popular with search engines and when you keep on updating your site’s blog with quality content, leading search engines will place more importance on your site. Each time Google bots crawl your blog, they will find new pages to add to Google searchable index and traffic generation becomes a less complicated process. This method of approach always increases the possibility of your posts shown on Google search results when a search query is being carried out on your post keyword.

If you do not update with fresh content for your website for a long time, visitors will never come back to your site or blog and they may think that you have abandoned that blog and, waiting for the domain name to expire. Frequently updated blogs always offer something new and interesting for the readers every time they visit your website and many of these visitors will become regular readers by subscribing to your RSS feeds. So, regular and updated posting always turns visitors into readers.

When you regularly update your website’s blog, readers will always find you as very busy and serious blogger. New posts, active discussions and constantly flowing comments help you win the trust and respect of the readers and you can easily become an authority in your niche. When the visitors start taking your words seriously, you can easily promote your business among these people.

If publishing a post once in a week can generate 10 shares, you will get 40 shares by publishing posts four times in a week. The post shares increase significantly when you become more regular with frequent blog posting and in the long run, this number will increases quite dramatically.

It is a proven fact that backlinks and quality contents always improve PageRank. When you focus on the process of website updating with regular blogging, your readers will find something new to share or bookmark. It leads to the creation of many backlinks to your site and consequently, the PageRank of your website will improve significantly.

So, when you frequently update the content, your targeted traffic from search engines increases and it also improves the PageRank. That is exactly what advertisers want and a lot of advertisers will start contacting you.

It is always advisable to create tent-pole articles that focus on your business or product once in a month at least and they should be based on your area of expertise. Creating posts that cover community programs is a good option and you can also highlight new programs or services with the help of a 2-3 paragraph blog posts. This blog post should explain the new offers and you can invite people to contact you for discussions. These types of articles can be shared to different social networks to promote discussions and inbound links as well. Another way of building fresh content for your website is to write seasonal articles and these articles should offer advice and tips that go in complete harmony with the season. You can also create holiday posts to develop an intimate relationship with the readers and these simple posts for major holidays should contain some compelling offers without using any hard-sell techniques. You can include a recap of the past few months and, new programs and services can also be highlighted in these posts.

The freshness factor can be described as an element of search algorithms that give more prominence to fresh content over older content for certain search queries and regular blog posting for updating website always complements the Google freshness factor in the best possible manner. All these aspects clearly suggest that regular website updating always keeps traffic generation, PageRank, advertising revenue and sales at an elevated level. Hence, you need to know about these tips and tricks for effective blogging and to get better results on your blog traffic.