Digital Video Marketing: Advanced Marketing to Grow Your Business

With YouTube claiming to be more popular than social networking sites like Twitter and rustling up more revenues, it goes without saying that marketers are taking notice and prepping up to ramp up their presence on the digital video marketing domain.

Let’s take a look at three ways in which digital video marketing will continue to be the next big thing in marketing.

• Brand Awareness

It is a fact that after a lapse of few hours, humans remember much more of audiovisual information compared to textual information. This single fact affirms the strength of digital video marketing over other forms of digital marketing like textual content. Building a business profile or highlighting a project to attract customers is easier through video marketing. With YouTube being the second biggest search engine and videos being significantly more responsible for generating first-page rankings, it is the most effective way to build brand awareness.

• Online Engagement

According to a poll conducted by Strategy Analytics, 42 percent of phone owners were watching watch more videos on phones having bigger screens. This data clearly indicates that mobile video consumption has rapidly increased and is set to increase even more with large screen smartphones becoming easily affordable. Another data by video ad platform FreeWheel suggests that videos of duration less than 20 minutes get more than 60% of overall ad views. Data also shows that older people are catching up with their younger counterparts when it comes to watching videos on mobile.

• Lead Generation

Lead generation via digital video marketing works as individuals tend to click the thumbnail image for a video relevant to their search before clicking on links leading to voluminous content. Coupled with online marketing tactics, video marketing can direct massive traffic towards your website or blog. It is well-known how far videos going viral can reach out to people by virtue of videos being shareable across multiple platforms. A great title and a clear call to action will land more people on your landing page.

Ireland’s small to medium enterprises need to wake up to the video revolution. A relentless video campaign has enormous capability to boost offline sales and create brand affinity. Videos are great conversation starters, thus drastically increasing referral rates.

While deciding to go the video way or ramping up your existing online video presence, the first thing to do is to clearly state your campaign goals. Once that has been fixed, focus on creating content that will fix you in the minds of your viewers as someone they want to come back for more. Do not forget to adhere to the video marketing practices that have been established as standards, which means including important keywords.