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How Can A Cloud Based CRM System Help In Business Follow Ups?

Published on 25 September 14
A Close Look At Cloud Based Customer Relationship Management Systems
How Can A Cloud Based CRM System Help In Business Follow Ups? - Image 1
When businesses employ contact center services seeking new business leads, the contact centers and their experienced agents can do a great job. But all the leads cannot be converted at the first go. Often the businesses lose contacts of the unconverted leads and there are no follow ups possible. This is where the modern day cloud based CRM Software can help. There are even certain systems which not only bring out the name of unconverted past leads, but also suggest scripts when the agents are contacting them. This helps the agents make the most of their follow up efforts. There are options to store email templates that can be sent to the unconverted leads in the future. Such a feature helps the younger staff send these mails fast and effectively. The below given points would further illustrate the benefits of cloud based customer relationship management systems in converting leads to customers:

  • Automated Follow ups: There are some CRM systems which come with an option whereby automated follow ups to the past leads can be set up through customized workflows. This will reduce the efforts of the sales team, the time they had to dedicate for follow up scanning can now be given to other activities. All the sales team needs to do is finalize the messages that would be used for lead follow ups. The pre-recorded messages when they come from the voice of a person the customer has heard before, creates nostalgia and helps in creating opportunities. There are many customization options for the organizations using the cloud CRM systems. Custom fields can be added to the phone call entries in the system to boost the follow up activities.
  • Social Media Contacts: Social media has become the biggest gathering of people, and all of the unconverted leads are also there. Would it not be great to get closer to these potential customers using the social media? The cloud based CRM system can collect specific information about prospects from the social media channels such as Instagram, Twitter, Facebook, LinkedIn, etc. This can open up new avenues for conversations on the social media. The response times in the social media channels are faster, plus the customer can instantly access company specific information. So, it is a win-win situation for the business organizations.
  • Mobile Compatibility: Smartphones and Tablets are in everyone’s hands. They are companions of sales persons when they are on client visits away from the office. There are many sales persons who hardly enter the physical office in a week. While the sales people are away they are accumulating leads and other customer specific valuable information. These are noted down or saved in the Smartphones. Modern cloud based CRM systems have the capacity to allow direct access to the database from the Smartphones. This will allow the sales people to enter all the relevant information regarding the leads through their Smartphones. Now, they do not have to wait to turn up at office and then save the valuable information. It can be done through the Smartphones they always carry. Some CRM vendors also create applications which would allow the sales people to input data offline even when the mobile Internet service is not available. So, there is no need of traditional business card exchange. There are certain CRM systems that can even upload text from business cards, making it easier to use.
  • Quality Lead Generation: There are some intelligent CRM Software that helps in clearing the weed out and giving actually interested leads. Cold calling or sending hopeful emails at people not remotely interested about services/products is just a mere waste of time. Many people might have contacted a company earlier for a specific product/service but now the need is over. So, whatever proposition you put in front of them they will not be interested. Contacting such customers creates a bad reputation for your business in the market. People feel you are an annoying company calling up people who are not interested in their services. The time and date stamps help you understand which leads have any prospects and those who have already moved. Prospects who have not contacted for a long time are not prospects anymore, so their contacts should be deleted from the database.

Though the contact center services are good at converting leads into customers, but 100% conversion cannot be attained by anyone. This is why the data of unconverted leads should be kept secured for future follow ups. The customer relationship management system helps you do this and much more with a range of sophisticated features. It is one product that can help businesses soar ahead of their close rivals. It is important to use CRM systems from a reputed name, one who has serviced clients for years and understands the exact needs of a business even before a word is spoken.

This blog is listed under Cloud Computing , Development & Implementations and Enterprise Applications Community

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