on 27 August 20
How do you use Twitter? Many of us Twitter fans rarely use our desktop to access this micro blogging site. We love to tweet on the go - after all, thatâ€™s where the fun lies. For app developers and app entrepreneurs, Twitter presents another opportunity that they cannot overlook.
Increasing app downloads
Twitter, a social media giant, can be accessed from various devices. At present, mobile devices leads the table with companies increasingly trying to woo in customers through the mobile space. For app developers, it is great opportunity to take advantage. Driving traffic from Twitter to ensure app downloads would be a great way to improve the number of apps downloaded. However, use Twitter to make sure you have a downloadable app with quality content for users. If you use relevant advertisement on Twitter, users will be interested in giving your app a look. Here are some of the strategies to increase you app downloads using Twitter.
1. Advertising tools on Twitter
Ad campaigns can be created on Twitter in order to drive traffic to your mobile app. App cards are popular tools to promote the app. You can use them to target a user group.
An app card is ad unit that allows you show the preview of the app as an image directly on the timeline of the user. In addition, the user can install or open app within Tweet itself.
While browsing on Twitter app on mobile devices, they are well blended and shown automatically depending the user interest.
2. Create a business page
For any business, a Twitter account is must. You must create an account dedicated to your app. You can sign up just as a normal user and add the name as your app. While customizing the profile add pictures and background that corresponds to your appâ€™s design. This is the best way to attract users to your application.
The important thing to remember is to show your brand ad across all platforms and channels. The business page must include quality content and use app cards to share more context with your users. Using this same account, you can create your ad campaign.
3. Target your audience
Your app must be targeting a specific niche and specific audience. You must try to attract such audience using Twitter. You can target based on userâ€™s interests, similar followers, specific tweets, based on devices and specific messages.
You set this factors while create an ad campaign. You can always create tweets that contain the specific keyword that attracts targeted audience. One of the most effective way uses is to target tweets keeping in mind the interest of users. The advertising tools like app card automatically checks the user interest and shows the ad. Hence, whenever the user has similar interest to your app, the app card will always show you app.
4. Set a budget
The ad campaign will be the major factor in improving your app downloads. You can set aside a daily budget for your all your ad campaigns. You can set a budget right with your ad campaign tool. Whenever the user clicks on your ad, you pay certain amount. The ad will keep running until the budget ends. Keep improving on your ad campaign. Remove the once that does not perform and add more budget to those that perform well.
5. Measure your ad campaign
You must take a look on the campaign dashboard on Twitter, as it offers a lot of necessary information about your running campaigns. You can easily manage and track all the engagements from the dashboard.
You can test app cards and tweets, to know which performs better for you campaign. This is the best way to optimize your ad campaigns, as you will be able to identify the best budget for your app download. All kinds of paid and unpaid user engagement can be tracked.
Add you LinkedIn, email and other connections to your Twitter profile this will improve your followers. Use features like time-saving scheduler for tweets to compose all the tweets in advance.
6. User engagement
With OS like Android, the user can share their post on multiple social networks with mere one tap. Your app must have easy and effortless design that allows the user to share anything. For this effortless design, you require good navigation on the app. Your app must be able to engage your users within first few seconds of its use. Keep the distraction to the minimum.
You can use the following tips to keep your followers engaged:
- Add native Twitter buttons on the website or another platform to allow the user to retweet or share download links.
- Use images as they perform much better than text.
- Keep your tweets under 110 characters as they users like only short messages.
- User 1 or 2 hashtags per tweet which increases the user engagement 2X.
- Always ask for retweets from users. Do not be shy.
Before you use medium like Twitter make sure you have the best product to share with your users. Retention values always depend on the good quality app.
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