The crucial part of your marketing strategy is to design the main menu of your website in such a way that the visitors are informed of what the website is all about, and lets them know if they are at the right place or not. Mistakes done in the designing of the main menu can result in a low ranking in the search engines and a high bounce rate, along with a huge impact on the sales. Hence, to make it error free, avoid the following main menu blunders.
When it comes to getting the visitorsâ attention towards the main menu, make sure to use the traditional terms, such as of Contact us, instead of âChat with usâ, or the likes. In trying to be unique, do not confuse the visitor.
Linking the blog
If you have a blog, do not link in the main menu. You may, however, link your blog in the footer, instead of the main menu. Those interested would look for it themselves.
Not listing the services, but the âServicesâ
If you do not have a limited amount of services, then a better choice would be to list down those services in the main menu so that the people are informed of the services offered by you. Do not just use the generic term of âServicesâ though.
A long main menu
Keep it short and simple so that the visitors are able to make a decision easily, instead of giving them choices that may confuse them.
Instead of having massive headers with a giant menu on top of your website, make sure that it is kept as simple and small as possible. The content of your website should be the main attraction, rather than the main menu.
When we open websites via a smart phone, it becomes really frustrating to click on the main option that we want to open, therefore, we have to zoom in in order to avoid clicking the other options. It is better to have a drop down menu for the ease of people using smartphones.
Including low traffic pages
It is better to check the analytics of your website and determine the most clicked pages on the main menu, so that you discard the ones that are least important or not clicked at all. Instead of cluttering the main menu with pages that are useless, make sure to include them in the footer, such as pages like FAQs, Terms and Conditions, etc.
In active state in the main menu
It is better that the visitors are reminded of the page where they are at on your website, this can be done by highlighting or dimming the page that is being visited by the user. If you do not use active states in the main menu, then the user will feel lost as well as confused.
Longer text links on the menu
The links on the main menu must not be in the form of sentences, but should be of 3 or lesser words, in order to keep it organized instead of looking cluttered.It is better to keep your main menu simple and easier to access. The navigation to be done by the users will help them click the appropriate options which they need to check out.