One if the most unpredictable and complex business industries today is the online marketing industry. Due to a huge influx of web technologies digital marketing not only took a very prominent shape in the preceding years but evolved as a main stream means source to market products and services upon a range of online media present for this purpose. Those who have adapted to this new mode of marketing have gotten an upper hand over their competition, appealing to newer markets and strengthening their presence as market leaders while those who lag behind, definitely miss out on this supreme cost effective opportunity.
The upcoming year 2016 looks great for the online marketing and the businesses relying on it. Here are few predictions of the trends that are set to takeover online marketing in 2016:
Desktop replaced by mobile
2015 was a phenomenal year for online marketing and its related techniques. Not only that Google announced the âMobilegeddonâ algorithm for search engine optimization (S.E.O) purposes but also unveiled that mobile traffic has taken over desktop traffic in more than 10 countries. As per Google, a mobile only website will be sufficient to draw required traffic to your business, although this doesnât communicate that desktop websites are fading away but definitely suggest what side Google is fencing on. So, clearly the coming era will be of marketing over the mobile web.
Videos over pictures
Almost all of us are aware of online videos. With You Tube dedicated to provide access to almost limitless videos and as platforms like Face Book and Bing started offering video marketing options, 2016 is set to revolutionize the online marketing media through use of videos than pictures. According to market researchers and analysts, videos are more engaging than pictures and therefore persuade a customer for an action much easily than pictures. A sufficient enough argument for the replacement!
Rise of the Digital Assistants
A digital assistant, also called a virtual assistant, is an application program that can understand natural language and complete electronic tasks for the end user.
Such tasks, which might have been performed by a personal assistant or secretary in previous decades, include taking dictation, reading text or email messages aloud, looking up phone numbers, anticipating requests, placing calls and reminding the end user about appointments. Popular digital assistants currently include Apple's Siri, Google Now and Cortana, the digital assistant built into Windows Phone 8.1.
A range of virtual reality devices are set to be released in 2016. Oculus Rift; one of the most talked about virtual reality devising is unveiling itself in first quarter of 2016 which will introduce an entirely new medium of online marketing to marketers and businesses worldwide, by integrating social media, video channels and other media virtual reality will literally create real marketing through virtual channels. Mobile application development is also on a quick rise that is providing much lift to the virtual reality phenomena.
We have already started witnessing it. Apple Watch, blue tooth devises and a world of related stuff is now being introduced in the market. This could possibly change the way how traditional marketing practices looks like these days and will darken the lines of online & e-marketing at a pace we have never imagined.