Winter can be critical for the success of businesses, with retailers witnessing record sales during the period, beginning from Thanksgiving.
Of course e-retailers are not too behind in the race as they too are getting prominent in all the fuss. Last year, eCommerce businesses saw record $72.03bn sales during the holiday season and in 2015 it is likely to touch $79.4bn mark.
Itâs evident that to gain more sales online retailers must focus on improving their website experience, which plays a vital role in customer conversion.
Although Thanksgiving has already passed, still itâs not too late there is time for online stores to learn from their mistakes, tweak their websites and get ready for holiday season influx to post more sales.
Get Ready for Mobile Purchases
If a business really wants to meet its revenue goals this holiday season, it shouldnât neglect mobile. Since mobile shopping is swiftly mounting, especially during the holiday season. A study by BrightEdge revealed that by the third quarter of 2014 the average order size between desktop and mobile devices was nearly the same.
This shows that online buyers are not scared to order products and services of different sizes through their smart devices. However, mobile purchases do not account sales which take place at brick and mortar stores after thorough online research. According to an estimate, 81 percent of the sales begin with online research.
And, then there are those who like to compare prices on their mobile devices while shopping in a brick and mortar store. It implies that one way or the other people are using internet to explore different options, prices, availability and customer reviews.
So if your website is not mobile friendly or doesnât follow Google mobile best practices, then you are surely going to miss out on a big opportunity to gain more proceeds.
Identify Targeted Keywords
By identifying targeted keywords brands can divert traffic towards their website. This can significantly benefit online shops because organic search is still the key to drive the traffic. A BrightEdge research showed that 51 percent of the visitors who visit your websites come through organic search.
You can create a list of such keywords by identifying what your customers are actually seeking. For instance, the 5 best selling electronic goods on this BlackFriday were Apple iPad Air 2, iPad Mini, Sony PlayStation 4, Microsoft Xbox and Samsung 4K TVs.
Whilst 5 best selling toys were Lego Friends, Lego Dimensions, Lego Star Wars, Shopkin dolls and Barbie Dream House. If you have such information you can draw enormous traffic to your site. An easy way to identify the popular keywords for holiday season is keyword finder.
Remember donât forget to include local keywords to your list, especially if you have a brick and mortar store. Research shows that local keywords can aid you lure 52 percent people who search products over web and then buy in-store.
Keep in view that you can certainly lure traffic with these tactics, but if you fail to provide prompt and first-rate support to customers thereâll be no sales. In fact, the only increase youâll see will be in cart abandonment rate.You can resolve this issue by integrating live chat software to your website. Itâll enable your customers to resolve their issues there and then. A study by ATG Global Consumer Trend validates this fact as it found that 90 percent of the consumers believe live chat is helpful.