Mobile Marketing Has Arrived
Businesses that take advantage of real-time mobile marketing tool can stay on top of their competitors. Marketing products and services using mobile devices to market themselves is taking over the traditional forms of advertising in the same way internet marketing did at the early 90's. This presents a substantial marketing opportunity that any smart business person should not overlook.
If you are thinking about developing a real-time mobile marketing strategy for your business, but have not implemented it yet; this is the right time for implementation! The experts stated that there would be more mobile devices on the planet than people. Moreover, usage of mobile internet will take over desktop internet usage in a very significant way. So, whether or not you have a mobile marketing strategy in place, public is all ready to view your website and search for the business on their phones and mobile devices.
Unlocking the Opportunities
Today four out of five teenagers own a mobile device, and they use the gadgets such as mobile phones and tablets not only for communicating, but more as for entertainment –downloading music, games, videos or check out the latest gossips through their social networks. Mobile has already unlocked the opportunities for marketers on a scale as never seen before, and it is only going to get bigger.
Here is why marketers need to wake up to the power of mobile—
People Look At Mobile Screens More Than Ever
The smartphone users have their phone on or near them at each hour of the waking day. People spend an average of 195 minutes per day using their smartphone. Today, the marketers have been able to reach consumers 24/7 with the help of real-time marketing platform. So, you need to be ready to interact with customers when they want you – whether for shopping, service, product information or complaints through real-time push messages which are the remarkable way to seek businesses across the world.
Mobile Trade Is On the Rise
The biggest activity shopping has transitioned to the mobile devices crossly. Where e-commerce used to be a desktop activity, people are using mobile apps now. From here, other trends are propagating. Now, it is up for the brands to capitalize on the mobile revenue stream, using mobile-specific advertising, search engine marketing, real-time push messages and mobile-friendly web pages to get in touch of shoppers when it counts.
Growth of SMS marketing
The SMS marketing today is a powerful way to convey your message straight into customer’s hands. Text messages not only have at least maximum average open rate, but they can also quite literally engage people in their interest tracks as surprising 98% of people to read SMS messages within minutes of the little beep. So, if you are not tapping into the power of SMS, now is the time to start.
Mobile Marketing Generates Immediate Response
Mobile phone users are known to check their phones every time, so any new message they receive often opened and read. So, compare the current activity with an email message that sometimes hit in someone’s inbox for weeks.
Wrap-Up!
The real-time push messages have come up with a potential sale of the product and services in the faster mode. So, the trend of mobile marketing is still on. Gear up your business with this strategy and get the desired outcome.
David
