Two weeks ago, Google dropped some scary news for the app owners. The tech giant Google has revamped the process of ranking mobile apps which get published on the Google Play. To be more specific, Google has deployed a new detection system which is designed to catch shady apps and marketing practices like for-pay downloads, fake reviews or anything which misleads the users.
When it comes to Android apps development there's also a good news for the legitimate apps owners who offer quality apps and deploy genuine promotional strategies they can now quickly top the Google Play Charts. Well, Google isn't trying to ban app promotion in general- they just want to make this process simple and transparent.
In case you are in contract with a third-party app marketing services provider you need to make sure that they are honest with their techniques but it's sad that in most of the cases they are not. Now is the time to be real sure that you are with the right team, and now is the time you should quickly check your Android app rankings.
This blog isn't about promoting your android applications by yourself. Most of the times app marketing strategies may seem simple but the truth it is the most complex part of a successful app campaign. As an app marketer you should need to know:
• Basic coding:
The marketers should be proficient enough to make minor changes in the app functioning by themselves. App promoters should not be contacting developers for making simple changes. As an app marketer, you can keep a developer at your place to carry out small modifications.
• Design
If your app doesn't have a good design then you cannot market it at all. So if you want your app to reach out to a global audience then you should come up with the quality app design.
• Data Scientists:
When it comes to promoting an app on a global scale, you need to be proficient in modern analytics. All these things mentioned above are all based on a data. Marketers should know how to use data tools and how to interpret reports. Most importantly, they should be fully aware of creating innovative experiments.
All the points mentioned in this blog are true and will surely assist you in promoting your app successfully. A good and reliable app marketing team will work constantly on your behalf– and will insist you apply legitimate strategies. Fraudulent practices will lead to a ban on your app or the Developer's License might get revoked by the Google itself.
So after reading this blog, you will have a brief idea how you can vet a marketing partner. Apart from that, there are plenty of other ways to get you app ranked on top positions of Google Play Store. It will be good that you hire a trusted app developer for your app development project. The app design, interface, stability and functionality also play a pivotal role in promoting the app in the app market sphere. 
Victoria
