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Why to Embrace User-Generated Content for your eCommerce Brand?

Published on 18 January 17
As an eCommerce site owner, you should always work on improving the visibility of your e-store in front of your targeted web customers. Once you are done with the launch of your online store, make sure that you harness the power of content to generate quality leads.

Creating and promoting valuable and quality content on diverse web channels and social media platforms is a great way to grab web audience's attention. But if you want to stand above in the eCommerce market and boost your online sales, then you need to leverage the user-generated content.

It is becoming a significant part of eCommerce industries when it comes to building trust and loyalty among web customers. Today, different scales and sizes of businesses ranging from communications to entertainment to eCommerce are heading towards the User-Generated Content (UGC) strategy to maximize their conversions as well as revenues.

What is User-Generated Content?

The User-Generated Content has become a buzzword in the web industry. It is determined as a fresh, unpaid content developed by the users or fans of a specific brand. The content can be in the form of testimonials, comments, images, videos, Facebook statuses or tweets.

Such type of contents can help you build trust among those who visit your online store in real time. They usually look for genuine content from the existing customers before making any purchase online. So, make sure that you use this technique in a proper way if you want to get the most of it.

Below are some of the key reasons that will let you know the importance of user-generated content in an eCommerce world.

1. Build Authenticity

According to the study, most of the web customers take the final buying decision after reading the opinions/reviews of previous customers. In fact, 90 percent of customers trust recommendations from others and engage in online shopping accordingly.
So, instead of spending both time and money in paid advertisements, give your existing customers a prevailing reason to leave genuine and authentic testimonials on your web store. This builds authenticity among web visitors and stimulates them to make the purchase from your store.

2. Boosts website engagement

Creating quality, unique and engaging content for digital marketing can definitely increase the user engagement on your web store. You can even avail a reliable content development service that can help you create fresh content for your business.
But if you want to focus more on user-centric approach, then engage yourself in gathering more user-generated content on your online store. For that, you need to give your customers a personal experience whenever they come to your site and buy products. In return, they will feel connected with you and leave a genuine comment either in the form of product/customer reviews, or comments or forums. This boosts your site's engagement and help you generate more web traffic.

You can play with some innovative tricks as well:

  • Featuring user-generated content images to drive more people
  • Add UGC images along with user reviews either on your homepage or product page.

These tricks encourages real-time visitors to make purchase from your online store.

3. Improves your SEO ranking

Optimizing a site' content for Google and other popular search engine platforms can help you improve visibility among your potential web audiences. A good SEO practice can help you get higher ranking on search engine results pages, which in turn improves your conversions and maximize your sales.

Since the search engine prefers the quality and relevancy of content while determining the ranking, your user-generated content can help you achieve your goals with ease. Optimize the quality of your eCommerce site, incorporate genuine user reviews and testimonials for better SEO performance.


The reasons stated above will help you get into the user-generated content strategy to boost your conversions and online sales. Apart from creating and promoting quality content, don't forget to focus on encouraging web customers to do business with you in terms of testimonials, user/customer/product reviews, comments, forums, etc.
This blog is listed under E-Commerce Community

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