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Web Optimisation Tips for Small Local Businesses in Australia

Published on 21 April 17
Small local businesses do not have bottomless buckets of money to spend on SEO, digital marketing and the lot. It’s understandable that if you are currently optimizing your website and conducting marketing efforts on a very limited budget. However, it’s still important to up your game to stay competitive in the internet age. So, here is a list of simple web optimisation tips small Aussie businesses can easily adopt:
Use a Minimalist Design
First of all, it’s highly recommended to use a minimalist design on your webpage. There are several reasons for this. Minimalist websites load fast. Also, they deliver the main marketing message quickly to the audience. Don’t go overboard with anything over-the-top. Use a simple design that appeals to your target audience to attract traffic.
Use Local Keywords
The foundation of your digital marketing efforts should be built on using local keywords. If you are a local business, there’s little point in using generic keywords. You will only be trying to compete with giant companies. Rather, use highly local keywords that directly appeal to the target audience. Use key phrases that a customer is likely to type into Google. Local keywords should be carefully researched. If your company does not have the personnel to do this, it’s worthwhile considering marketing agencies Sydney, Melbourne or in your area to hire. The investment will be worth it considering the traffic you will be able to attract.
Make Website Mobile Responsive
More and more people are now accessing the web using handheld devices. Therefore, the site you design must be highly mobile responsive. Mobile responsive refers the ability of a web site to load on devices with varying screen sizes. Even if everything loads fine on a desktop computer, the site may not load as well on a small smartphone screen. Mobile responsive sites load perfectly regardless of how big or small the screen is. Therefore, this is a feature your website must have in order to be competitive.
Increase Page Load Speed
Do not underestimate the importance of page load speed when it comes to web optimization. If you site takes longer than 3 seconds to load, you will lose traffic and potential customers. Your website must load under a second on both desktops and handheld devices. Increasing page load speed is not that hard. Doing simple things like compressing images, reducing the number of plugins, and using less bulky components will help. Using a minimalist design as mentioned earlier will also keep the page load speed quick.
Focus on Page SEO First

Do not forget that optimisation that you do on the website itself is what really matters. Off page SEO, like buying Google ads, is important as well. But first you must fix everything on the page. Even if off page SEO efforts are successful, you won’t be able to retain the traffic if the page itself is problematic. So get on with on page SEO without a delay. Some on page SEO examples include adding title tags, structuring URL, and adding keywords.
Pay close attention to the suggestions given above. Try one or two of the recommended tips to dramatically improve the appeal of your website.
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