How Chatbot can Prove Efficient for Your Business?

Have you ever faced the struggle of reaching out an agent at call centre? Then you must be aware of the whole process and how annoying it could be. Even though, large enterprises are equipped with all the essential systems like ERP and CRM in order to facilitate customer management, but still they face hurdles to go through customer satisfaction. A customer support executive requires to follow the complete process in order to answer the queries of their customers. And trust me, for users this is really very frustrating because when a user contacts a company, the first thing that tests his patience is the response time that the company representatives takes.

But luckily, technology is getting advanced each day and is providing us with easier, faster and better solutions. Like good automation development company USA and big data analytics companies in USA are in great demand, AI-powered applications like chatbots are also in great demand.

What is Chatbot?

Chatbots are computer applications powered by artificial intelligence, which can communicate with real users without being helped by any human. And moreover, Chatbots are not limited to a particular technology because they are designed within the software, like mobile application, website, etc. Mostly, chatbots use messenger apps so as to facilitate communication with customers. Instead users ask company’s representatives queries, they can ask the same query to chatbot and surely, they get faster and better response. Chatbots gather information from users and stores as data and use it for further reference. For example, if a customer asks for a novel recommendation from a chatbot, then the chatbot will save that data that is gathered and will use it whenever it interacts with the same customer.

Bots are quite fascinating too in the way they respond to a customer and understand their nature as well. For example, a weather bot sends you a notification every morning giving you the weather details. And if some users turn off the function of receiving weather report daily at 6 am, then it responds Don’t you want to know about the weather outside? Fine, then don’t blame me if your family outing plan will get affected because of the rain showers on a sunny day. Isn’t this wrong? Chatbots can search from a large database and provide you best of the solution in no time.

Chatbots can help customers in many ways. It doesn’t just provide answers, but it also analyses customer behaviour and then make recommendation about the product and also engages customer through various campaigns. For example, user can contact the chatbot in case he/she is facing an issue related to a product or service and the chatbot can solve his/her issue and make recommendation to buy product.

You might have seen, Recommended for you option appearing while you are surfing some shopping sites. This recommendation is enabled with a bot as it has already analysed your preferences and choice from your previous shopping. Moreover, now-a-days, big brands are using Chatbots to maintain a better relationship with their customers. For example, chatbots can tempt users by asking them a few questions and with some gift. Thus chatbots work as a sales associate as well make users more engaged and enhance the brand loyalty.