Grocery online shopping is undergoing dramatic shifts with the consumers changing needs and expectations, innovations in technology and the competence in the market. A lot more changes happened in this year the way it was proposed. This is because the shoppers expect a transformation:In grocery shopping experience
- From an overcrowded grocery store
- From writing a grocery list
- Save the valuable time
These will allow today’s generation to have a trouble free shopping. The grocery store owners would also benefit a lot from this business. The progressive grocers will continue to transform business models and tap new ways to retain and attract new shoppers in this ever-evolving industry.
Let us look out at some of the trends on 2017:
1. Online and Offline Convergence
The convenience of online grocery shopping will be different for different people. For some it may be transportation issue, for others its time issue. Some others may simply dislike shopping groceries and do anything to avoid going to store. Now more shoppers will start moving from the task of shopping daily into shopping online. Developing an integrated and seamless multi-channel shopping experience is a strategic priority for many grocery retailers in 2017.
2. Marketing Dollars Channeled Towards Social Media
Mobile and digital influencers like clogs, customer generated reviews etc. plays a bigger role in shopping decisions. Social median engagement allows brands and retailers to stay with their customers. Effective interaction brings an excitement around the brand and keep retailers at the front of their customer’s mind. It is imperative to be a a part of social chatter on any platform. Social media platforms also gives retailers more opportunities to reward and embrace consumers who spread a good word on their behalf.
3. Transparency Throughout the Supply Chain
The increased number of product certifications, efforts to boost the product transparency. New tools and consumer information transparency also push for increased product and supply chain transparency. In the coming years, more retailers are likely to embrace technology and tools to ensure their brands are accurately represented. Additionally by utilizing technology will allow retailers to quickly identify product purchases and alert shoppers of product recalls or food safety issues.
4. Shopping Experience Over Price
Price is no longer a competitive differentiator, instead non-price factors like quality, customer service and shopping experience is to be considered. The retailers should find way to deepen the connections with online shoppers. Provide experience to engage customers and encourage them to shop longer and spend more.
5. Empowering Frontline Employees
Developing and improving customer centric strategies should be high on every grocer’s checklist. Accustomed to have information and services at fingertips will increase the shoppers’ interest to look in to the store. Knowledgeable and empowered frontline employees who are well equipped with technology and ready to address customer queries can raise the shopping experience.
6. Personalization Enabled by Big Data and Analytics
Big data mining and analytics will continue to gain traction among grocery retailers. The results will be more personalized grocery shopping experiences, which will in turn result in increased sales and repeat visits by the loyal customers.
It is Time to Embrace Mobiles
The apps are handy and assist in facing the growing needs of the customer’s and various other store concepts. Our Grocery store mobile app comes with Android and iOS applications for the customers. We further offer an admin dashboard so you can have a complete control over the app. Are you looking to build a mobile app for your online grocery shopping? Get your best Android and iOS mobile apps at Mindster.
This blog is listed under E-Commerce Community