Magento 2.1 Enterprise Features to Give an Edge to Your Ecommerce Store
Published on 20 December 17
Helios0
The eCommerce space is fiercely competitive these days! In order to stay ahead of the competition your eCommerce platform should offer you out-of-the-box features, global CMS capabilities, scalability, flexibility and security.
When you weigh in these criteria, the platform that often stands out is Magento – the number one digital commerce platform. Therefore, collaborating with a Magento Development Company can help you to take your web shop to the next level.
In this post I am going to discuss the features of Magento Enterprise Edition 2.1 which can help you expand your eCommerce reach:
Customer segmentation and personalization made easy
Based on location, order history, gender, wish list items, lifetime purchase value, etc., you can create personalized shopping experiences such as displaying contextual and relevant content, promotions and pricing for your Magento store visitors. This in turn would boost conversion rates and sales of your web shop.
However, personalization can also be done for unknown site visitors based on the items in their cart or products they have viewed.
Conditions-based tool to set rule-based product relations
You can easily administer rules to determine which products you can present as related products, up-sells, and cross-sells through a condition-based tool. This makes targeting product suggestions effortless and thus helps increase sales and average order values of your e-store.
Allows automatic updates, content staging and preview
It enables you to easily create a wide variety of content, preview and schedule them without even involving IT. Moreover, you can also preview store view as well as changes by date in order to ensure a flawless shopper experience.
Besides, you can also optimize the timing of site updates and its impact too by managing all the alterations via a timeline dashboard. For greater efficiency, your Magento certified developer can deploy updates automatically at scheduled times.
Visual merchandising to boost sales
Visual merchandizing is no more the purview of brick and mortar retail spaces. Yes, Magento offers you visual merchandizing features in order to attract, engage and motivate your e-store visitors to make a purchase.
Magento Enterprise Edition 2.1 offers a simple drag-n-drop interface which allows you to easily optimize product pages by arranging products. Moreover, you can also order products by colour, highest margin, best seller or new arrivals using sorting rules. In addition to that you can also set rules for assigning products to specific categories based on brand, price or date of creation, automatically.
Deployment options are flexible
Circumstances can change anytime but with Magento enterprise edition you would be ready to adapt to it without any negative effect to your bottom line. How? Well, it offers you flexible deployment options and enables you to focus more on your customers without worrying about infrastructure.
Now you can choose to deploy your Magento platform in any environment that best suits your goals and operations including third party hosting, cloud and on-premises. Enterprise Cloud Edition is a new Magento cloud service that enables rapid deployment of web storefronts that are secure, scalable and fully customizable on AWS-based hosting and managed services infrastructure which is optimized for resilience and performance.
Elasticsearch technology
Elasticsearch technology is integrated to easily handle large catalogs as well as scale search capacity as queries increase. It comes with support for 33 languages out of the box making global deployments simpler.
Customer misspellings would no more be an issue as Elasticsearch would offer suggestions and also synonym management through the Magento Admin for increasing relevancy and conversions.
Responsive design themes
The number of mobile users has increased exponentially over the years. If your eCommerce store is still not responsive then undoubtedly you would lose traffic and potential customers coming through mobile devices.
But not anymore! Now your Magento eCommerce store would have cross-device compatibility as you can build your store leveraging the built-in responsive design reference themes.
These themes adapt and adjust how web design elements like menus, images as well features like checkout are displayed to fit different screen sizes of various devices.
Additionally they offer SEO benefits along with easy customization and touch-friendliness.
Offers multiple master databases
Your Magento certified solution specialist would love to scale the database tier of your Magento eCommerce website by leveraging separate master databases to support order management, product data and checkout.
As a result, different functional areas will be allowed to be scaled independently. This in turn would ensure that the shoppers’ ability to browse through your site and make purchases is never affected by the order management and merchandising activities.
Varnish page caching to speed up your e-store
You can make sure that content on your eCommerce website is served in a very fast and efficient way by integrating Varnish page caching.
It accelerates your site performance by decreasing response time dramatically and at the same time reducing load on your Magento servers.
Varnish page cache is easy to implement as Magento Enterprise Edition 2.1 completely supports and offers Varnish configuration files out-of-the-box.
Enhanced admin experience
You can work efficiently by easily monitoring your business via a dashboard with modern and intuitive user interface. It allows you to get a quick access to search terms, sales, order, or best selling product data.
Moreover, you can also leverage improved navigation and search which makes it easier to find information and speed up your day-to-day tasks by configuring and saving different views of order and customer management screens.
Account and technical support
Magento dedicated Account Managers analyze your business and become well versed with it so that they can help you get the most out of your Magento platform.
Even Magento Technical Support is available round the clock to help you resolve technical issues and queries promptly.
Therefore, with Magento Enterprise Edition 2.1 you have a team of experts dedicated to enabling you to achieve your business goals.
Conclusion
Finally, it would be just to say that the feature-rich Magento Enterprise Edition 2.1 offers eCommerce owners full control and flexibility over their online business. Its advanced catalogue management, marketing tools and search engine optimization ensures that you deliver an exceptional shopping experience to your audience.
Which feature fascinates you the most? Let’s begin a conversation; please be the first to leave your comments below.
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