Do some Preparation
Back in 1996, Bill Gates predicted ‘Content is King’. Content marketing is an important strategy for almost every business now. The CEOs, managers, and developers of top technology companies spend tremendous time online to discover and understand the tools they are using or wish to buy. The technical blog you are writing should serve value to such people.
First, decide which topic your readers will love to read; and not just a topic you think will be easy to write. Even if you don’t know much about the topics you are writing, you can develop skills and knowledge in that area to write effortlessly. Think of it as an opportunity to learn something new and take it as a learning process. While so, don’t spend too much time learning every little piece in the thread. You just need the basic understanding of the key highlights to write for your readers.
Consider your Audience
When you decide to write on a topic, you certainly should know first understand for whom you are writing. Is it for business owners, software developers, Marketers, CEO’s, or for scrum coach? You should keep your ideal audience who will actually read your posts in mind.
As writers, we always try to present our thoughts in the best possible ways. And while doing so, sometimes we overlook the value of simplicity. Many writers think that making long sentences or using diversified vocabulary in writing will turn them into an authoritative writer. However, it is very important to write according to the ideal audience.
If your readers are competent to grasp what you are saying in complex or technical language, go for such writing style. But, if you don’t know about the learning curve of your ideal audience, then it is wise to write things in a simple to understand manner. Similarly, you can’t write things in a completely basic form that your reader would consider it as a waste of time.
You have decided on a topic, researched on that, identified keywords and you are all set to write. But, before you begin writing, make an outline of what you are going to write in your article. Having direction is very important in writing. Define a structure of your blog or article and go accordingly. Most common blog structures for technical writing are listicles, How-To, Top-5, or others.
Once you are done with defining the structure, start filling in the details to the outline. Start with a nice introduction. It is the first thing your readers notice after the article title. That’s why writing an interesting introduction is the key to engage your audience. Secondly, the article body should be informative so that the readers will like to read it till the conclusion.
The conclusion is the place where you mention a summary of the high-level concepts you have already covered in your article. Also, it the place where you can encourage readers to take action on the things you shared with them in your article.
Proofreading for error-free content
Like we all know, the first drafts are never perfect. Take a break for few minutes and come back to the article for proofreading and editing. The key to do this is to pretend like you are one of the target audiences. In this way, you will understand the point of view, as well as rectify the mistakes you have made while writing. This is the time you can polish your article and make it perfect. Try to mention your points with brevity and precision. You can either do this on your own or get help from your friend, editor or co-writer.
Publishing is the ultimate aim of all your writings. You have written an article/blog post. You did the necessary proofreading and editing. Now, it’s time to push your writing masterpiece towards the masses. But before you publish it, take another look at what you have written. Check if everything you planned in an outline is covered in your article.
The ideal length of blogs is 750-1000 words. However, you can write beyond that if the topic you are writing about is extensive. When you are confident about what you’ve written, it’s time to consider the SEO factors and schedule of the blog.
The reach of your posts depends on how you