The use of WhatsApp has a number of uses and benefits. It is the instant messaging tool for the android mobile devices.
It not only simplifies communications, but also automatically adds people from the contact list of phone. In the world of communication, it is unarguably right on top. It facilitates both one to one as well as group conversation.
With more than 500 million monthly active users, the entrepreneurs are taking it as potential market to promote their business. The marketers of today started evaluating as to how to use this application for their business, noticeably after the news of acquisition of this application by the social media giant Facebook came in.
There are a number of ways through which you can use WhatsApp for the greater good of your business:
Promoting New Products or Offering Discounts: No doubt, WhatsApp is the best tool for the promotion of new products or offering discounts. Using this application, you can effortlessly send digital images of your product and share attractive e-brochures of your company, product or services.
You can stop promotion of your products through Twitter: This application has got an edge over the twitter, as it may happen that the users of twitter are not your target client, or you get scant response in twitter. With staggering number of users worldwide, you can make great use of this application. Apart, it is also more private and personal vis a vis Twitter.Very conducive to keep people informed about the event: This application will prove to be a great tool if your company organizes an event and you want to keep your prospective clients informed about that. If you have the contact number of attendees, you can check if they use this application and extend your invitation to a group related to your event.
Best tool for posting updates and supporting multimedia content: In this application, you can post updates and support multimedia content pertaining to the event. You can even take picture on your phone and share them with the members.
You can interact with your target customers more effectively: By sharing blog posts, providing news and updates, you can effectively communicate with your prospective customers. All you need to do is to give them a reason to like and trust you.
You can use it for communicating with your own employees, salespersons, etc.: It is a simple, fast as well as cost-effective way for small groups of people to communicate with each other. You can share important information and updates with other team members and avoid lengthy e-mails. And if your team has access to WiFi, you can cut your roaming costs also.
You can even send digital files through this application: Besides communicating with multiple members or prospective clients, you can also send digital files through this application, something you cannot do with your SMS.