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11 Key Points to Aid Website Conversions

Published on 24 June 15
With competition growing each day, there is an impressive focus on generating traffic in the online business marketing world. Any business fight for clicks, stepping massively in bidding wars and spending hours to push their websites to the top of search engine rankings. However, a more opt measure of success is the number of conversions that your website produces from its pool of traffic. Here are 11 key points that Cloud-iQ know aid website conversions.

11 Key Points to Aid Website Conversions - Image 1

1. Know Your Unique Selling Point

Your unique selling point is what sets you apart from your competitors. When a visitor goes to many websites looking for a given product, why would they decide to buy your products instead of going to other sites? It can be low prices, quality customer service, unique products and services, great support and free delivery. Tell visitors your unique selling point.

2. Stick in Minds of Your Visitors

Include information on your website that helps the victors early in their purchasing process. If you link to your potential customers at the initial stage of their process, and provide a good impression, there is a high probability that they will return and buy a product or service from your business.

3. Value Your Visitors

Normally, people who buy from your website are doing so because they like what they see. If a customer adds a product or service to a basket, show them other commodities they might like. Even though, they may not buy the product on the same day, they will consider them on the next purchase.

4. Compelling buttons

Make sure your desired actions are not hidden in a boring hyperlink; instead use, an exceptional looking call to action button that is begging visitors to click. It is very crucial that the buttons of your websites look good, because unattractive and a storage button can make visitors suspicious.

5. Seamless Navigation

Ensure that your website is easily navigated and clean. Let them get to where they want to go with ease.

6. Focus on Relevancy

The main point here is to maintain relevancy between your adverts and corresponding landing pages. Your website landing page must deliver the promise of your call to action, and make it easy for the visitors to complete that action.

7. Fast Loading Time

The page load time has a dramatic effect on your website conversion. In fact, even the difference of seconds can make or break your site conversion rate. Make sure your web pages load as fast as possible, and are responsive.

8. Remove Distractions

Often, people come to your website to know more about the products and services. Donât give them flashy displays, slid shows and other unnecessary distractions. A lot of stuff on your website destruct and annoy visitors.

9. Offer Different Payment Options

Offer customers a reasonable selection of payment methods: donât expect everyone to have a credit card. Consider alternatives to some of the usual methods.

10. Move with Your Audience

Make sure you understand what your audience wants or else you will lose them to the competitors. Analyse the types of products and services the visitors expect and try to make your brand or website similar.

11. Discount Codes and Coupons

One of the major conversion drivers to your website is discount and coupon codes. Ensure that there is a discount for your products and services. Let the visitors see the discounts when they log in and advise them to apply for the code, if the product or service has a code.
This blog is listed under Development & Implementations and Digital Media & Games Community

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