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UCD (User-centered design)

User-centered design (UCD) is a design philosophy in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process and development lifecycle. Products developed using the UCD methodology are optimized for end-users and emphasis is placed on how the end-users need or want to use a product instead of forcing the end user to change his behavior to use the product.

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