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Digital Marketing

Course Summary

Course introduces students to different digital marketing possibilities by Video Lectures and Animations.


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    Course Syllabus

    • Introduction
      • Digital Marketing Introduction & Framework
    • Digital Marketing Tools
      • Laying the Foundation-Websites
      • Websites as Basis of e Retailing
      • Social Media Enabled Websites
      • SEO and Google Analytics
    • Distributing Content
      • Twitter and its Facts
      • Blogs and Business
      • Webcast-Webinar and Social TV
    • Engaging with our Customer
      • User Generated Content(UGC)
      • Social Media in Music Industry
      • Social Media, Communities and NPD
      • Innovation
      • Virtual Words
    • Interacting with Mobile Generation Customer
      • Mobile Technology
      • Mobile Marketing and Connectivity
      • Mobile Sources of Value
      • Gaming
    • Facebook & Other Social Networking Sites
      • Facebook Statistics
      • Facebook Finance,Games and Pages
      • Advertising and its cost
      • Value of Facebook Fan and Page
      • Propensity to recommend
      • How Linked In Engages it's Users
    • New Trends in Content Presentation
      • Trends in content presentation and location based services
    • Digital Marketing tools in Various Markets
      • Digital Marketing use in Finland
      • Digital marketing Landscape and Business Relationship
      • Tools for creating and integrating digital infrastructure within business
      • Digital bonds and categorization
      • Strategies
    • Future of Digital Marketing
      • Changing Nature of Digital Marketing
      • Technological Change


Course Fee:
USD 83

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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