To date, website owners in order to create trust and authority for increasing search rankings are working towards increasing the number of links from other sites. And now Google is devaluing numerous tactics and the latest target is press release distribution.
- -· How will this change affect website owners?
Website owners have been asked by Google to devalue their website links for press release. By devaluing it does not mean that the search engines are imposing any kind of penalty to the links. In fact it implies that according to google algorithm those links will not have the link passing authority which according to google are not worth it.
So, let's take an example suppose a websiteâs home page has about received 100 links out of which almost 10 are from a press release, another 20 from article directories, article distribution sites giving 10 , and may be a few more ( say 10) from another website of which you are the owner. In total these are 50 links from various sources, which are according to Google of low value and should be devalued. Thus, in short instead of one thousand links giving value to your website there are only 50 links that are passing on any value to your homepage.
To sum up it can be said that it is not a punishment or penalties levied by google but it is simply removing of the unworthy link of which your website has had value via unnatural means.
- Make use of only quality content to get quality links
Google always emphasis on that in order to increase the ranking of your website you need high quality content as such sites are shared naturally.
As per the guidelines given by google on the link scheme one of the potent means to get inbound links to your website is to have unique and appropriate content which will gain popularity naturally over the net. Mostly, Links are the editorial votes received out of free choice of the user and so if you have some meaningful and useful content, the greater will be the chances of people to search for your content. Thus, certainly producing good content is worth it.
Also, many think that Googleâs view of popularity and authority online is limited to only some major brands. This is because going by logic, the larger the marketing budget the more the brand becomes popular and thus more and more visitors it will get and will be searched more often and eventually there will be more links to it.
- Do proper planning so that you are able to avoid future link spam
Mostly people like to depend on a link acquisition strategy using which they are able to get large quantities of links, which are of course easy to get. Such a strategy is sure to be of low value in the coming years and so its best to give it a skip. It is important that you go for those keywords that are not used by large brands.
A number of times it happens that there are certain words that are not taken care by big brands as they donât blend with their marketing plan. So, you should make use of these keywords because the searchers make use of them and you can get increased traffic to your site with them.
This guest post is written by Saanvi on bahlf of Candidinfo.com a seo services company india