MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Effective Facebook Advertising

Course Summary

Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course shows the techniques Jesse learned along the


  • +

    Course Syllabus

    ● Introduction
        ◦ Title and Introduction
    ● Understanding Advertising
        ◦ Title and Introduction
        ◦ Key Takeaways
        ◦ What you Need to Know
        ◦ Search Advertising
        ◦ ROI
        ◦ Measurement
        ◦ Advertising and Social
        ◦ Real Life Examples
    ● Setting Up Your First Ad
        ◦ Introduction
        ◦ Getting Started With Your First Facebook Ad
        ◦ Selecting What You're Advertising
        ◦ Deciding Whom You're Targeting
        ◦ Choosing How You'll be Charged
        ◦ Getting $50 Free Ad Credit
    ● Understanding Facebook Ads
        ◦ WIIFM - What's in it For Me???
        ◦ Promoted Page Ads
        ◦ Promoted Posts
        ◦ Promoted URLs
        ◦ Sponsored Stories
        ◦ Promoted App Installs
        ◦ Facebook Ads - From the User's Perspective
        ◦ Basics of a Facebook Ad
        ◦ Setting Up Mobile App Install Ads
        ◦ Managing Your Facebook Ads
        ◦ Power Editor Advantages
        ◦ Understanding 'Campaigns'
    ● Building Ads Based on Passion
        ◦ WIIFM - What's in it For Me???
        ◦ Building Your Ad Strategy
        ◦ Passion
        ◦ Why Base Your Ads on Passion?
        ◦ Successful Ad 101
        ◦ Demo - Building Ads Based on Passion
    ● Taking Advertising Further with Facebook Power Editor
        ◦ WIIFM - What's in it For Me???
        ◦ Power Editor Overview
        ◦ Installing Power Editor
        ◦ Power Editor Interface
        ◦ Managing Ads Through Power Editor
        ◦ Creating Campaigns in Power Editor
        ◦ Creating an Ad in Power Editor
        ◦ Copy/Paste
        ◦ New Targeting Types
        ◦ Building Custom Audiences in Power Editor
    ● Measuring Ads With the Facebook Ad Manager and Insights
        ◦ WIIFM - What's in it For Me???
        ◦ What, Who, How, and Why?
        ◦ Old Insights vs. New Insights
        ◦ Facebook Ads Manager
        ◦ Conversion Tracking
        ◦ Is Your Ad Working?
    ● Overview of Facebook Ads API
        ◦ WIIFM - What's in it For Me???
        ◦ Applying For the Ads API
        ◦ Facbook Ads API Overview
        ◦ Key Objects
        ◦ Conclusion

     


Course Fee:
USD 29

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations Community

Attended this course?

Back to Top

Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top