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Effective Facebook Advertising

Course Summary

Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course shows the techniques Jesse learned along the

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    Course Syllabus

    ● Introduction
        ◦ Title and Introduction
    ● Understanding Advertising
        ◦ Title and Introduction
        ◦ Key Takeaways
        ◦ What you Need to Know
        ◦ Search Advertising
        ◦ ROI
        ◦ Measurement
        ◦ Advertising and Social
        ◦ Real Life Examples
    ● Setting Up Your First Ad
        ◦ Introduction
        ◦ Getting Started With Your First Facebook Ad
        ◦ Selecting What You're Advertising
        ◦ Deciding Whom You're Targeting
        ◦ Choosing How You'll be Charged
        ◦ Getting $50 Free Ad Credit
    ● Understanding Facebook Ads
        ◦ WIIFM - What's in it For Me???
        ◦ Promoted Page Ads
        ◦ Promoted Posts
        ◦ Promoted URLs
        ◦ Sponsored Stories
        ◦ Promoted App Installs
        ◦ Facebook Ads - From the User's Perspective
        ◦ Basics of a Facebook Ad
        ◦ Setting Up Mobile App Install Ads
        ◦ Managing Your Facebook Ads
        ◦ Power Editor Advantages
        ◦ Understanding 'Campaigns'
    ● Building Ads Based on Passion
        ◦ WIIFM - What's in it For Me???
        ◦ Building Your Ad Strategy
        ◦ Passion
        ◦ Why Base Your Ads on Passion?
        ◦ Successful Ad 101
        ◦ Demo - Building Ads Based on Passion
    ● Taking Advertising Further with Facebook Power Editor
        ◦ WIIFM - What's in it For Me???
        ◦ Power Editor Overview
        ◦ Installing Power Editor
        ◦ Power Editor Interface
        ◦ Managing Ads Through Power Editor
        ◦ Creating Campaigns in Power Editor
        ◦ Creating an Ad in Power Editor
        ◦ Copy/Paste
        ◦ New Targeting Types
        ◦ Building Custom Audiences in Power Editor
    ● Measuring Ads With the Facebook Ad Manager and Insights
        ◦ WIIFM - What's in it For Me???
        ◦ What, Who, How, and Why?
        ◦ Old Insights vs. New Insights
        ◦ Facebook Ads Manager
        ◦ Conversion Tracking
        ◦ Is Your Ad Working?
    ● Overview of Facebook Ads API
        ◦ WIIFM - What's in it For Me???
        ◦ Applying For the Ads API
        ◦ Facbook Ads API Overview
        ◦ Key Objects
        ◦ Conclusion


Course Fee:
USD 29

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations Community

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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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