on 19 November 18
If you are doing keyword research for your website and business promotion then it's really very important to familiar with new keyword planner tool. It's really very different from old keyword tool and provides keywords ideas, traffic estimates, ad group ideas, bids, Avg. CPC and competition level. Old keyword tool you can use without login into account but in keyword planner you need to login before you could use it. You should select more relevant and demanded keywords for your business, you can also hire an search engine optimization consultant from a professional software development company and services.
1. No More Keyword Match Type Search Volume Differentiation: In old keyword tool you can so your keyword analysis by using match type search volume into account and it' really very helpful to determine campaign based on traffic volumes but using keyword Planner, you can get more relevant keywords only for exact match.
2. No More Device Traffic Estimates: In keyword tool you choose those keywords which advertisers to target all devices but in keyword planner you can target different devices separately like desktops, mobiles and laptops.
3. The Keyword Planner Provides More Accurate Geographical Traffic Estimates: In old keyword tool you could select your location only by country, language and devices. In new keyword planner tool you can easily define your Geo-targeting individual states and cities. Using negative keyword features you can allows you to filter out keyword and phrases that you don't want to see in the search results page.
4. The Keyword Planner Comes with New Search Filters: It also provides new feature to filter certain keywords based on parameters like Average monthly searches, Average CPC, and ad impression share.
5. New Filters to Include or Exclude Specific Keywords: Using new keyword planner tool you can filter certain keywords you want to include or exclude from the results.
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