on 19 November 18
PPC advertisers are often looking for long-tail keywords because they are want to generate quality hits on website at a lower CPC than more extremely and general competitive keywords. For example, â€œbuy an affordable blue dress onlineâ€ versus the more general (and expensive) â€œwomenâ€™s blue dressâ€ or â€œwomenâ€™s clothingâ€. But how do you find right long-tail keywords? Below are some great suggestions for identifying long tail keywords.
Use Search Box on Google.com
This is the most effective and simplest way to find long tail keywords. Go to Google and starting a search related to your business or industry. Automatically Google will start suggesting search keywords, just like it does for great searchers.
As you can see in the picture above, Google is suggesting keywords based on what people use to look for. This approach is best and you will find a lot of long-tail keywords. These keywords don't essentially have high search volume, but their quality is truly higher than general keywords.
Check Your Search Query Report
The search query report is a good resource. It's a list of search terms your website showed up for thanks to your phrase, broad and broad match modified keywords. You can use the SQR (search query report) to spot long-tail terms that converted or that have a good amount of clicks to leverage. You can access the SQR for the keywords in an AdGroup or a campaign. If the keyword has enough traffic, You can also access it at a per keyword level . You can access a SQR clicking on the keywords tab and then on Details. You can now select â€œallâ€ or â€œselectedâ€ depending on whether you want to analyze the search terms of a group of keywords or for the whole account.
Use Keyword Tool and Leverage Include & Exclude Keywords Function
Keywords tool has been improved a lot over the past few years and very useful to find new long tail keywords. It is very essential to use the right settings to use the tool effectively. 1st, include a few terms to base your research on.
2nd, make sure to exclude every term that you don't want in your long-tail keywords. This will help Google to exclude all irrelevant suggestions. Also, don't forget to include any word you absolutely want in your long-tail keywords.
Now Google will generate a lots of new keywords ideas for you. It's a better way to find new long tail keywords.
Check The Organic Terms You Rank For
You can discover lots of ideas by looking at organic traffic coming to your website. Organic traffic is a highly competitive, which means the keywords you rank for are long-tail gold. You can compile a list of these long-tail keywords, make variations of them, and then add them to your keywords list on AdWords.
Another great tool is the webmaster tool. Just log in to the webmaster tool and select the website you want to work on. A menu on the left side column will open. You can see your search queries by clicking on search traffic, and then on search queries:
There is no question that keywords are one of the most essential elements of any advertising account. A great optimization plan should also include the research of long-tail keywords in order to bring more qualified traffic, resulting in a higher ROI.
What other techniques do you use to discover long-tail keywords? Share it with us in the comments below!
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