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Advanced Google AdWords

Course Summary

Learn how to optimize your Google AdWords search campaigns in this new, interactive course.

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    Course Syllabus

    • Advertising on Google's Content Network
      • Course Introduction
      • Understanding Google's Content Network
      • How to Leverage Content Network in Google AdWords
      • Exploring the Placement Tool within Google AdWords
      • Google Content Network Review
    • Introduction to Google Places
      • Overview of Location-Based Ad Services
      • How to Leverage Google Places
      • Obtaining Insights from Google Places Dashboard
      • Google Places Overview
    • Optimizing Your Keywords Strategy for AdWords
      • Keywords Optimization Strategy
      • Using Broad Match Modifier
      • Application Broad Match Identifier in Google AdWords
      • Keywords Optimization Overview
      • Keywords Diagnosis in AdWords
      • Optimizing Your Keywords Research
      • Keyword Optimization Tools Overview
      • Learning from the Organic Keywords
      • Organic Keywords Overview
      • Implementing Dynamic Keyword Insertion
      • Application Dynamic Keyword Insertion in Google AdWords
      • Dynamic Keywords Review
    • Optimizing AdWords Campaigns
      • Geographic Targeting In AdWords
      • Implementing Geographic Targeting In Adwords
      • Application of Geo Targeting
      • Geo Targeting Overview
      • Leveraging AdWords Campaign Experiments (ACE)
      • Application of ACE
      • ACE Review
      • Leveraging the Analyze Competition Feature
      • Analyze Competition Feature Review
    • Optimizing Ads
      • Controlling Your Ad Delivery in Google AdWords
      • Application of Ad Scheduling (Exercise)
      • Ad Scheduling Overview
      • Controlling Who Sees Your Ad
      • Application IP Exclusion Tool
      • Ad Preview Tool
      • Leveraging the Ad Sitelinks in AdWords Ads
      • Ad Tools Review
    • Conversion Tracking in Google AdWords
      • Why to Track Conversions and How Conversion Tracking Works
      • Implementing Conversion Tracking in Google AdWords
      • Enabling the Conversions Report in AdWords
      • Conversation Tracking Review
    • Leveraging the AdWords Report in Google Analytics
      • Tracking Online Marketing Campaigns through Google Analytics
      • Overview of AdWords Metrics
      • Application of AdWords Metrics
      • Measuring Campaign Performance in Google Analytics
      • Application of AdWords Campaigns Report in Google Analytics
      • Google Analytics Integration Overview
      • Day Parts Report
      • Application of the Day Parts Report in Google Analytics
      • Destination URLs Report
      • Keyword Positions Report
      • Application of the Keyword Positions Report in Google Analytics
      • Analytics Reports Review
    • Introduction to Website Optimizer
      • Introduction to Website Optimizer and Its Advantages
      • Common Types of Experiments on Landing Pages
      • Accessing Website Optimizer from Google AdWords
      • Website Optimizer Review

Course Fee:
USD 49

Course Type:


Course Status:



1 - 4 hours / week

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